1. Surveys
  2. 2014
  3. September
  4. C
  5. CoStar Presentation Survey (2014)
 
 
Welcome to our survey. We appreciate your input and opinions. All individual responses will be held in strictest confidence; only aggregate results will be released. Thanks again for your help.
 
 
 
1. Which of the following best describes your retail category?
 
Computer & Consumer Electronics
 
Apparel & Accessories
 
Auto & Parts
 
Banking
 
Books/Music/Video
 
Furniture/Home Furnishings
 
Health & Personal Care
 
Toys & Hobby
 
Office Equipment & Supplies
 
Communications/Telecom
 
Pet Supplies
 
Fitness
 
Drugs/Pharmacy
 
Food - Grocery/Specialty Grocery
 
Food - Fast Food
 
Food - Restaurant
 
Services
 
Department Store
 
Big Box
 
Other
 
 
 
 
2. Which of these best describes your company's operational scope? Please select all that apply.
 
We operate nationwide in the U.S.
 
We have stores outside the U.S.
 
We operate regionally in the U.S.
 
Other
 

 
 
 
3. How many physical store locations does your company have in the U.S.?
 
Under 25
 
25-49
 
50-99
 
100-249
 
250-499
 
500-999
 
1,000-1,499
 
1,500-2,499
 
2,500 or more
 
 
 
4. What is the typical footprint size for your store units?
 
Kiosk/RMU
 
Under 500 sq. ft.
 
500-999 sq. ft.
 
1,000-1,999 sq. ft.
 
2,000-2,999 sq. ft.
 
3,000-4,999 sq. ft.
 
3,000-4,999 sq.ft.
 
5,000-9,999 sq. ft.
 
10,000-14,999 sq. ft.
 
15,000-19,999 sq. ft.
 
20,000-24,999 sq. ft.
 
25,000-49,999 sq. ft.
 
50,000 sq. ft. or more
 
Not applicable
 
Do not know/uncertain
 
 
 
5. In which of the following retail channels does your company operate? Please select all that apply.
 
Big box centers
 
Strip/community centers
 
Single tenant properties
 
Lifestyle centers
 
Outlet centers
 
Regional malls
 
Online website/store
 
Mobile shopping app
 
Catalog/direct mail
 
Outbound email
 
In-store beacon/iBeacon
 
Do not know/uncertain
 
Other
 

 
 
 
6. Which of the following best describes your company's approach to multi-channel/omnichannel retailing?
 
We are not even thinking about it
 
We have just begun to develop a strategy
 
We are at a good point in our strategy, but still have a way to go
 
We are very well established at integrating our online + in-store strategy
 
Do not know/uncertain
 
 
 
7. Do you have any additional comments or observations that you would like to make about multi-channel/omnichannel retailing?
   
 
 
 
8. Have you fully integrated inventory data/availability with your online and in-store operations?
 
Yes
 
No
 
Not applicable/uncertain
 
 
 
9. Which of the following best describes your customer delivery capability? Please select all that apply.
 
In-store pick-up
 
Shipping
 
Same-day delivery
 
Drone
 
Not applicable/uncertain
 
Other
 

 
 
 
10. To the best of your knowledge, what percentage of your company's sales are generated/originate online?
 
Not applicable/we do not operate an online selling capability
 
Less than 5%
 
5%-9%
 
10%-14%
 
15%-19%
 
20%-24%
 
25%-29%
 
30%-49%
 
50%-74%
 
75%-100%
 
Do not know/uncertain
 
 
 
11. Of your online sales, what percentage would you estimate is attributable to mobile apps?
 
We do not have a mobile app
 
Less than 5%
 
5%-9%
 
10%-14%
 
15%-19%
 
20%-24%
 
25%-29%
 
30%-49%
 
50%-74%
 
75%-100%
 
Do not know/uncertain
 
 
 
12. In your opinion, what are the biggest challenges to achieving an optimized online + in-store omnichannel strategy within your company? Please select all that apply.
 
Internal lack of expertise
 
Insufficient funding
 
Lack of technical capabilities
 
Lack of vision
 
Lack of Return on Investment proof
 
Internal silos/lack of inter-departmental cooperation/coordination
 
Other

 
 
 
13. Which of the following types of data analysis does your company regularly perform? Please select all that apply.
 
Online clicks/purchase/customer profile analysis
 
Internal rent/sales/other real estate productivity analyses
 
Consumer/customer surveys
 
Integrated analysis from multiple sources (e.g. demographics + transaction + consumer, etc.)
 
Location/real estate/market demographics analyses
 
Store transaction analysis
 
Do not know/not certain
 
Other

 
 
 
14. Overall, what are your biggest challenges...what keeps you up at night?
   
 
 
 
15. Which of the following best describes your outlook concerning 2015?
 
It will be more active, more productive for our company
 
It will be about the same as 2014
 
It will be less active, less productive for us
 
I don't have an opinion
 
Other
 
 
 
16. Do you have any additional comments or observations regarding your outlook for 2015?
   
 
 
 
17. How many years have you worked in the retail industry?
 
Less than one year
 
1-3 years
 
4-6 years
 
7-9 years
 
10-12 years
 
13-15 years
 
More than 15 years
 
 
 
18. Which of the following best describes your position within your company?
 
C-Level
 
Executive VP / Sr. VP / VP
 
Director
 
Manager
 
Other
 
 
 
 
19. Which of the following falls within your areas of responsibility? Please select all that apply.
 
Company management and operations
 
Merchandising
 
Accounting
 
IT
 
Legal
 
Inventory management
 
Supply chain management
 
Marketing
 
Demographics/GIS/Site Selection
 
Construction
 
Real Estate
 
General store management and operations
 
Omnichannel/Multi-channel strategy development/operations
 
Other
 

 
 
 
20. Is there anything in particular you would like to comment on concerning retailing, data analysis, omnichannel/multi-channel, real estate or life in general?
   
 
 
 
21. Are you registered for/attending/planning on attending the 2014 CoStar Real Estate Manager Customer Conference, Sept. 30-Oct. 2 in Washington D.C.?
 
Yes
 
No
 
Uncertain