CRM | QuestionPro

What age group are you in?

18-23

24-29

30-39

40-59

over 60

What gender are you?

male

female

What is your employment status?

full-time

part-time

Unemployed

Are you aware of that most companies are promoting cause related marketing (a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit)?

Yes

No

A and B are local supermarkets. Supermarket A is ongoing an promotion of that 5% of every dollar you spend will be donated to local communities. Supermarket A and B have the same price on the same item and the travel time from your home to each supermarket is the same. Which supermarket do you prefer to get your grocery?

A

B

Either one.

A and B are local supermarkets. Supermarket A is ongoing an promotion of that 5% of every dollar you spend will be donated to local communities. Supermarket A and B have the same price on the same item but Supermarket A is farther from your home. Which supermarket do you prefer to get your grocery?

A

B

Either one

A and B are local supermarkets. Supermarket A is ongoing an promotion of that 5% of every dollar you spend will be donated to local communities. The travel time from your home to each supermarket is the same, however, Supermarket A prices the products higher. Which supermarket do you prefer to get your grocery?

A

B

Either one

A and B are local supermarkets and both supermarkets have sponsored certain charity events. Which supermarket do you prefer?

The one with cheaper prices

The one closer to your home

The one promoting cause related marketing in a filed related to you

Either one

Who do you think will get the most benefit from cause related marketing?

The "for-profit" business

The non-profit organization

Both

Neither

Do you buy products with labels saying that they are promoting cause related marketing? For example, Special K has products with pink ribbons(breast cancer) on it.