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2012
June
C
CSIRO Study July 2012
CSIRO Study July 2012
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Interviewer Name:
Good evening, my name is .... calling from Rural Press. We are conducting a brief survey of readers in regard to the CSIRO feature in your local agricultural weekly newspaper, The ****. Your responses will be totally anonymous and no respondents will be individually identified. The questions will take less than two minutes to complete.
Have you recently purchased your local agricultural newspaper, the ****?
Yes
No (Thank & Terminate)
Can you recall seeing the CSIRO section in last weeks paper?
Yes
No
The CSIRO have been placing a feature in the paper once a month and includes reports on scientific research in the agricultural industry, can you remember seeing anything like this?
Yes
No
IF NO
- Do you have a copy of last weeks newspaper? Could you have another look at the CSIRO section and allow us to call you back a little later and ask a few questions? **Collect their call back information to call them back **
Have you read any of the reports?
Yes
No
In how much detail did you read it?
Skim through it
Scan the pages & pick out the stories that interest me
Read it thoroughly
Not read it at all
Can you recall anything specific about what the reports were discussing?
Do you think it is important to include information on those involved in the research?
Yes
No
Don't Know
Why do you say that?
What are your thoughts on the style of writing and content of this type of article?
On a scale of 1 to 10 where 1 = poor and 10= excellent, How would you rate the CSIRO section for....?
Poor
2
3
4
5
6
7
8
9
Excellent
Interest Value
Content
Relevance
Usefulness
Do you feel that this section has given you a greater insight into what the CSIRO do for the Agricultural industry?
Yes
No
Don't Know
Would you like to continue seeing this scientific style reports in your local weekly Agricultural newspaper?
Yes
No
Don't Know
Finally, what is your postcode?
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