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  1. Surveys
  2. 2009
  3. December
  4. C
  5. Cupertino Entertainment
 
 
Thank you for taking the time to share your opinions. Please proceed through the following questions. This survey should take no more than 5-10 minutes to complete.
 
 
 
* Into which age range do you fall?
 
Under 21
 
21-25
 
26-30
 
31-35
 
36-40
 
41-45
 
46-50
 
51-55
 
56+
 
 
 
* How many times a month do you go out at night for entertainment to bars, clubs, restaurants, sporting events, etc.?
 
Less than once a month
 
About once a month
 
A couple times a month
 
About once a week
 
More than once a week
 
 
 
* Into which range does your household income fall?
 
Under $30,000
 
$30,000 - $50,000
 
$50,001 - $75,000
 
$75,001 - $100,000
 
$100,001 - $150,000
 
$150,001 - $200,000
 
Over $200,000
 
 
 
* Are you currently a full-time student?
 
Yes
 
No
 
 
 
Please name up to three of your favorite places to go for a night out.

1.)    
 
 
 
2.)    
 
 
 
3.)    
 
 
 
Please name up to three bowling venues you are aware of in your area.

1.)    
 
 
 
2.)    
 
 
 
3.)    
 
 
 
* Please select all of the following places of which you are aware. (Please select all that apply)
 
Cambrian Bowl
 
California Billiard Club
 
Strike Cupertino
 
Moonlite Lanes
 
South First Billiards
 
Palo Alto Bowl
 
Homestead Lanes

 
 
How often have you visited each of these places in the past year?
 
 
How satisfied have you been with each of the following venues you have visited?
 
 
How interested are you in the following types of places to go for a night out?
Not at all interested
1

2

3

4 		Very interested
5
* Sporting event
* Billiards venue
* Bowling venue
* Games venue (video, carnival, boardwalk, etc.)
* Sports bar
* Dance club
* Fine dining restaurant
* Traditional restaurant/bar
 
 
How important are the following attributes in an entertainment destination?
Not at all important
1

2

3

4 		Very important
5
* Celebrities often visit
* Games (billiards, video games, carnival games, etc.)
* Drink specials
* Live performances or DJ
* Quality food options
Level of ‘buzz’ about the place
Lack of cover charge
Casual atmosphere
* Proximity to other places you like to visit
Dressy atmosphere
No need for advanced reservations
* Dancing area
* Service quality
 
 
Given the following description of an entertainment venue, how appropriate do you think this venue would be for each of the following types of events?

A property that offers bowling with big screen video walls and music, as well as a full service restaurant serving lane-side food and drinks, and sports bar.

Not at all appropriate
1

2

3

4 		Perfect
fit
5
* Fraternity/Sorority Event
* High School/College Reunion
* Anniversary Party
* Birthday (kids)
* Bachlor/ette Party
* Bar/Bat Mitzvah
* Corporate Party
* Corporate Meeting/Presentation
* Birthday (adults)
 
 
Given the following description of an entertainment concept, how interested would you be in checking it out as both a nighttime destination and a daytime children’s destination, if applicable.

A property that, at night, has all the amenities of a traditional nightclub, but includes boardwalk/carnival style games and live entertainment, and, during the day, provides similar entertainment and games suitable for children.

Not at all
interested
1

2

3

4 		Very
interested
5 		N/A
* Daytime children’s destination
* Nighttime destination
 
 
How likely would you be to visit each of the following places, assuming they lived up to the descriptions below?
Very unlikely
1

2

3

4 		Very likely
5
* A bowling/nightlife destination that is high style and exclusive - not stuffy, but with an emphasis on luxury and sophistication
* A bowling/nightlife destination that is casual and social - the emphasis is on you and your friends hanging out and having fun
* A bowling/nightlife destination that is high energy and exciting - the emphasis is on a memorable and unique multi-sensory experience
 
 
 
* Which of the most closely describes your perception of Strike Cupertino?
 
A bowling/nightlife destination that is casual and social - the emphasis is on you and your friends hanging out and having fun
 
A bowling/nightlife destination that is high energy and exciting - the emphasis is on a memorable and unique multi-sensory experience
 
A bowling/nightlife destination that is high style and exclusive - not stuffy, but with an emphasis on luxury and sophistication
 
 
 
* Which of the following adjectives describe your perception of Strike Cupertino? (Please select all that apply)
 
Stimulating
 
Dressy
 
Welcoming
 
Exclusive
 
Casual
 
Exciting
 
Fun
 
Elite
 
Affordable
 
Authentic
 
Irreverent
 
Popular
 
Sexy
 
Friendly
 
None of the above

 
 
 
* Where do you get information about nightlife events/destination? (Please select all that apply)
 
Posters
 
Email from venues
 
Magazine(s)
 
Billboards
 
Radio
 
Mailings from local events organization(s)
 
Social media (Facebook, Twitter, etc.)
 
Television
 
Local events website(s)
 
Mailings from venues
 
Venue website(s)
 
Friends/family recommendations
 
Newspaper(s)
 
Email from local events organization(s)
 
None of the above

 
 
 
* What is your gender?
 
Male
 
Female
 
Prefer not to answer
 
 
 
* What is your marital status?
 
Single
 
Married/Partnered/Live with significant other
 
Prefer not to answer
 
 
 
* Do you have children under the age of 18 living in the household?
 
Yes
 
No
 
Prefer not to answer
 
 
 
* Which of the following best describes the industry in which you work?
 
 
 
* Into which ethnic group do you classify yourself?
 
Caucasian
 
African-American
 
Latino
 
Asian
 
Prefer not to answer
 
Other
 
 
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