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  1. Surveys
  2. 2017
  3. June
  4. C
  5. Customer Connect
0%
Exit Survey
 
 
What kind of tractor you are using?
 

Mini Trac

 
Compac Trac

 

High End Trac
 
 
 

   What
elements do you think are most important while buying the tractor?

 
Brand
 
Price
 

Product Quality

 
After Sales Service 
 
Maintenance cost 
 

Fuel efficiency

 

Safety and Reliability 

 

Design

 
How they connect with the people.
 
 
 

  What
are the factors that influence your purchasing of tractors?

 
High Technology
 
High Quality
 
Well-Known Brand Name
 
Low Investment
 


Perception of the company

 
Advertising and Promotion
 
Low Maintenance Cost
 
Expert/Friends Advice
 
 
 

   Do
you use Escorts Tractors?







 
Yes
 
No
 
 
 

   How
do you come to know about escorts?

 

Friends/Relatives


 
Newspaper advertisement
 
Radio
 
Tv Advertisement
 
Pamphlets
 
Demo Tractor
 

Never Heard about it
 
 
 
Do you find advertising done by the company appealing?
 

Yes

 

No
 
 
 

   Which part attracted you the most?

 
Strength
 
Social Connect
 
Progressive thinking
 
Nothing
 
 
 
Why it was not appealing?
 
Not connected to me
 
I didn't find anything interesting
 
No relation between farmer and tractor
 
Anything else
 
 
 

  If
not Escort then which one?

 

Mahindra

 
Sonalika
 
TAFE
 
New Holland
 
John Deere
 
 
 
Why the selected one?
 
Brand
 
Price
 
Advertisement
 
Social Connect
 
Created by: ABHINAV MOHINDRU