Customer Relationship Management - Industry - COPI

INVITATION

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Hello:

I
am a doctoral student at the University of Rhode Island.

This
is a survey about Customer Relationship Management (CRM). Because of your
experience, your responses are vital for my research.

Please
spend a very small part of your busy day to answer these questions. Completing
the questionnaire should take about 15-20 minutes.

Your
identity will be kept completely confidential.

A
summary of the survey results will be available to you if you so indicate at the
end of the survey.

Please
note that the participation is voluntary. If you have any questions or comments,
please feel free to contact Jounghae Bang (Ms. Kris) 
([email protected])
or my research supervisor Dr. Nik
Dholakia ([email protected]).

Thank
you!!

Jounghae Bang

Ph.D Candidate, Marketing

University of Rhode Island

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INFORMED CONSENT FORM

Title: Understanding CRM: Exploring the
implications of CRM Fit, Market Orientation and Market Knowledge Competence

PRINT OUT AND
KEEP THIS FORM FOR YOURSELF

Dear Manager:

You have been asked to take part in the research project
described below.  If you have any
questions, please feel free to contact Jounghae
Bang (Kris) by phone at (401) 874-7563 or her research
supervisor Nik Dholakia by phone at
(401) 874 -
4172, the people mainly responsible for this study.

This purpose of this research is to identify critical success factors of CRM practice. Your participation
in this exercise is voluntary, and involves answering this questionnaire
designed to assess the CRM system fit,
market orientation and market knowledge competence of your organization.
Your identity as a participant in this study will be kept confidential. The
survey questionnaire is on the Web. Completing the questionnaire should
take you approximately 20 minutes.

 YOU MUST BE AT LEAST 18 YEARS OLD to be in this research
project.

If you decide to take part in this study, your
participation will involve filling out a questionnaire pertaining to CRM
systems, market orientation, market knowledge competence of your organization.

There are no risks
and the possible discomforts of the study are minimal. You will not receive any disadvantage from answering the questions and from
the result of this research.   

Although there may be no direct benefits of the study, your answers will help
expand our knowledge of CRM and its
success factors. If you want the result, you can give us your contact
information and the request. Upon the request, the result will be sent.

Your part in this study is confidential. 
That means that your answers to all questions are private. 
Scientific reports will be based on group data and will not identify you
or any individual as being in this project. A unique identification number will
help us track your response for the
encouragement of the participation and the potential follow up study.

The decision to participate in this research project is
up to you.  You do not have to
participate and you can refuse to answer any question.

Participation in this study is not expected to be
harmful or injurious to you.  However,
if this study causes you any injury, you should write or call Jounghae
Bang (Kris) or her research
supervisor Nik Dholakia at the
University of Rhode Island at (401) 874-2337.

If you have any more questions
or concerns about this study, you may contact

University of Rhode Island's Vice Provost for Graduate
Studies, Research and Outreach, 70 Lower College Road, Suite 2, URI, Kingston,
RI, (401) 874-4328.

You are at least 18 years old.  You have read the consent form and your questions have been
answered to your satisfaction.  Your
filling out the survey implies your consent to participate in this study.

Thank you,  

Jounghae Bang (Kris)

Doctoral Candidate