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What is your gender?
 
Male
 
Female
 
 
 
Which of these age groups do you fall into?
 
Below 18
 
18-24
 
25-34
 
35-54
 
55 and above
 
 
 
What is your average salary?
 
$0-$500
 
$500-$1000
 
$1000-$3000
 
$3000 and above
 
Other
 
 
 
 
What is the average amount you spend eating out on a weekly basis?
 
$10-$50
 
$50-$100
 
$100-$500
 
$500-$900
 
Other
 
 
 
 
Which of the followings will attract you the most to dine in a place?
 
Comfortable seating
 
Atmosphere
 
Food varieties
 
Attitude and services
 
Other
 
 
 
 
Do you ever purchase ready-to-eat snacks (e.g: sandwiches, pies, etc..) in a deli?
 
Yes
 
No
 
 
 
In an average week, how many times do you eat a snack between meals?
 
0-5
 
5-9
 
9-10
 
Other
 
 
 
 
Which snacks do you regularly purchase?
 
Sandwiches
 
Cakes
 
Muffins
 
Salads
 
Croissants
 
Donuts
 
Others
 
 
 
 
Which of the the following criteria is the most important characteristic of a place you would choose to buy a snack from?
 
Convenience of location
 
Taste of products
 
Quality
 
Price
 
Variety of menu items
 
Other
 
 
 
 
How often do you go to Jurong Point Shopping Centre?
 
Rarely (< once a month)
 
Sometimes(< once in two weeks)
 
Often (> twice a week)
 
Frequently (everyday)
 
Other
 
 
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