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| Thank you for taking the time to share your opinions. As someone who has shown interest in Demetrios bridal stores, we would like you to take the following survey. The survey should take about 5 minutes to complete, and all answers will remain confidential and will be used strictly to improve the experience for our customers. |
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| * Please select the one answer choice that best describes how you first became aware of Demetrios bridal stores. |
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| * Did you visit a Demetrios store in shopping for your bridal gown (either a Brides by Demetrios or a Macy’s Bridal Salon by Demetrios store)? |
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| * Did you purchase your bridal gown from the Demetrios store which you visited? |
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| * What was the primary reason you purchased your wedding gown from a Demetrios store? (Please select one) |
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| * What was the primary reason you chose not to purchase your wedding gown from the Demetrios store you visited? (Please select one) |
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| * Which one of the following Demetrios stores did you visit in shopping for your gown? |
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| How much was your decision to shop at Macy’s Bridal Salon by Demetrios driven by your existing relationship with Macy’s?
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| * Please select the one answer choice that best describes your shopping habits at Macy’s. |
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| What is your general feeling about Macy’s as a shopping destination?
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| How would you rate your overall experience at the Demetrios store you visited?
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| How would you rate the following aspects of your experience at the Demetrios store you visited?
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| * How would you describe the price of Demetrios bridal wear? |
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| How much did price influence your decision whether or not to purchase Demetrios bridal wear?
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| How likely are you to recommend Demetrios to a friend or family member?
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| * How much did you spend on the wedding gown you purchased? |
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| How important to you were the following factors in deciding on the gown you purchased?
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| * How many bridal gown stores did you visit in the process of shopping for your bridal gown? | | |
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| * How long before your wedding date did you purchase your gown? |
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| Please indicate whether you (or members of your wedding) purchased the following items at the same store where you purchased your gown.
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| * How many bridesmaids did you have in your wedding party? | | |
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| How important was it that the store where you purchased your gown offer alterations as a service?
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| How much more likely would you be to purchase from a certain store if alterations were offered free with the purchase of a gown?
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| * From the time you purchased your gown, how long did it take to receive it from the store? |
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| * How long did you expect for it to take to receive your gown? |
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| * Were you able to try gowns on in your size in the store where you purchased your bridal gown? |
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| How important was it for you to be able to try on gowns in your size while shopping for your bridal gown?
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| * How did you prefer to shop for a bridal gown? |
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| How important were the following resources in assisting you in your gown purchase?
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| * Which of the following web sites did you utilize in helping you shop for your bridal gown? (Please select all that apply) |
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| * Which of the following web sites was most helpful to you in helping you shop for your bridal gown? (Please select one) |
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| * Which of the following magazines did you utilize in helping you shop for your bridal gown? (Please select all that apply) |
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| * Which of the following magazines was most helpful to you in helping you shop for your bridal gown? (Please select one) |
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| Into which age range do you fall? |
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| Into which ethnic group do you classify yourself? (Please select one) |
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| Into what range does your personal income fall? |
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| What was the total cost of your wedding? |
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