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  2. 2013
  3. August
  4. D
  5. Denim /Survey
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What is your age?
 
Younger than 18
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
Prefer not to answer
 
 
 
How would you describe your body type?
 
Skinny to naturally thin, possibly "gangly". Stick figure, hard to gain muscle. "Ruler" shape.
 
Lean, muscular, but still somewhat thin build. Easier to gain muscle. "V" or "Hourglass" shape.
 
Muscular, thick build. Usually mid-weight and puts on weight quickly, with muscle and fat. "Square" or "Pear" shape.
 
Round with high body fat percentage. Relatively overweight. "Circle" shape.
 
 
 
I rather shop online than go to a clothing store.
 
True
 
False
 
 
 
What is the average price range you would pay for a really good pair for jeans?
 
Under $20
 
$20-$50
 
$50-$80
 
$80-150
 
Over $150
 
Other
 
 
 
 
Which brand do you frequent most for their jeans?
 
Gap
 
Levi’s
 
Guess
 
Lucky
 
Diesel
 
True Religion
 
 
 
Based on the brand chosen in the previous question, what about the brand attracts you to buy their denim?
 
Brand history
 
Brand Image
 
Advertisement
 
How the product fits
 
 
Rate the following based on your decision process when purchasing denim, 1 being the most important, 5 being the least important
style
price
fit
graphics / trimmings
Brand Name
 
 
 
What type of denim jeans do you normally prefer?
 
Original indigo denim
 
Playful colorful denim
 
Acid wash denim
 
printed denim
 
Other
 
 
 
When choosing to buy denim, what channel of advertising do you feel influences your decision the most? rate from least being 6 being least important.
Billboards
Word of mouth
Magazine ads
Fashion Blogs
T.V Commercials
Social Media
 
 
 
What could be changes withing the DENIM industry today? (way jeans are made)