Deodorant Market Reserach

What is your current age ?

Where have you lived primarily for most of your life in India?

Inside a major city (Metro)

Inside a major city (Non-Metro)

Tier-II City

In a rural area

Other

What type of Deodorant do you currently use? (Check all that apply)

What do you think body spray does? (Check all that apply)

It's a scent/fragrance

It stops sweating

Addiction Body Spray - Lasts Long Really Long

Other

What brands of deodorant or antiperspirant do you currently use? (Check all that apply)

If NONE of the brands you currently use were available-which brand would you try using instead?

Where do you most often purchase deodorant?

Pharmacy

Kirana Store

Supermarket(Reliance Retail, Food Bazaar)

Large Retailer (Big Bazaar, Hypercity)

Online (E-Bay, Flipkart)

Other

How often do you purchase deodorant?

How much do you agree the following things are important when YOU choose a deodorant?

Which of the following would cause you to try a NEW deodorant brand? (Check all that apply)

It is on sale

They offer a "buy one get one free" promotion

You like their advertising a lot

It fits your image better than your current deodorant

It looks like it would perform well in areas important to you

Other