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Surveys
2011
December
D
Digital Diagnostics 2012
Digital Diagnostics 2012
0%
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Industry Background
Pharmaceutical Company
Biotechnology Company
Generics Company
OTC Company
Consumer Health Company
Medical Devices Company
Hospital
Business Consulting Company
Traditional Communications
Interactive Agency
Technology Provider
Other
Geographic Scope
Global
Asia Pacific Region
India - Nationally
India - Regionally
Other
Area of Function
Marketing
Medical
Sales
eBusiness
R&D
Digital
IT
Other
Priority Market in India
North
-- Select --
1
2
3
4
West
-- Select --
1
2
3
4
East
-- Select --
1
2
3
4
South
-- Select --
1
2
3
4
How satisfied are you with your current eBusiness activities?
Very Unsatisfied
Unsatisfied
Neutral
Satisfied
Very Satisfied
eBusiness Activities
Do you feel that you have sufficient knowledge of all opportunities offered by the internet for your business activities?
Totally insufficient
Insufficient
Between sufficient and insufficient
Sufficient
More than sufficient
How often do you use the following e-Sales tools TODAY?
Never
Pilot planned or ongoing
Often or very often
Standard practice
Do not Know/ N/A
eDetailing (online detail aid without real-time presence of a rep)
TeleDetaling
I-pad eDetailing (face-to-face presentation by a sales rep using a digital detail aid)
How often do you use the following e-Marketing tools TODAY?
Never
Pilot planned or ongoing
Often or very often
Standard practice
Do not Know/ N/A
eSampling
Product website
Disease website
Company website
How often do you use the following online promotion tools TODAY?
Never
Pilot planned or ongoing
Often or very often
Standard practice
Do not Know/ N/A
Web Banners
Search Engine Advertising (SEA)
Search Engine Optimization (SEO)
eMail marketing
How do you conduct Market Research in HCPs community?
One to One
Focused Group Discussion
Online
Other
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