Digital Marketing

1. The use of digital marketing activities affects the quality of product/service elements of marketing mix in meeting customers’ requirements.

	Yes	No
Accuracy of baggage claim information

Quality of the airport facilities (check-in counters and information desk)

The bundling service is effective (e.g. easyJet Hotel, easyJet Holidays)

2. The use of digital marketing activities affects the price element of marketing mix.

	Yes	No
Prices for the services are appropriate

Low cost pricing lead to increased sales

3. The use of digital marketing mix activities affects the advertising and promotional events.

	Yes	No
Adverts through corporate website successfully introduce product

The digital promotional strategies increased the rate of purchase

4. The use of digital marketing activities affects the delivery of product/service.

5. The use of digital marketing activities affects how customers’ perceived the organisation through its people.

	Yes	No
The employees produce favourable image through knowledge

The employees produce favourable image through reliability

The employees produce favourable image through competency

The employees able to solve problems using digital technology

6. The use of digital marketing activities affects the process elements of marketing mix.

7. The use of digital marketing activities affects the physical evidence of marketing mix.

	Yes	No
Corporate website is user-friendly

Corporate website has clear navigation