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Exit Survey
 
 
Do you shop mostly?
 
Instore
 
Online for home delivery
 
Click and Collect 
 
 
 
If you order online, how do you do this?
 
Laptop
 
Tablet
 
Phone

 
 
 
How often do you shop?
 
One a week
 
Twice a week
 
More than twice a week
 
Daily
 
Fortnightly
 
Monthly

 
 
 
Do you shop at more than one supermarket?
 
Yes
 
No

 
 
 
What are your supermarkets of choice (choose up to 4)
 
Aldi
 
Asda
 
Co-op
 
Marks and Spencer
 
Morrison's
 
Sainsbury's
 
Tesco
 
Waitrose

 
 
 
Of your 4 choices above which is your preferred supermarket?
 
Aldi
 
Asda
 
Co-op
 
Marks and Spencer
 
Morrison's
 
Sainsbury's
 
Tesco
 
Waitrose

 
 
 
Approximately how much is your food shopping bill per week?
 
Less than £50
 
Between £50 & £75
 
Between £75 & £100
 
Over £100

 
 
 
Do you find that TV, radio and billboard advertising by supermarkets works for you?  
 
Yes
 
No

 
 
 
What products (1 being the most) do you buy most frequently:
Fruit and Vegetables
Meat
Dairy
Bread & Cakes
Ready Meals
Alcohol
 
 
Which supermarket promotional techniques most appeal to you?
This appeals to me the most This sometimes appeals to me This appeals to me the least
Price Reductions (for out of season or old model stock)
Very low pricing on a product for a short time (Loss Leaders)
BOGOF (buy one get one free) or buy one get one half price
End of Aisle promotions
Free taster samples
Customer loyalty card
Saver clubs