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  1. Surveys
  2. 2014
  3. September
  4. D
  5. Dissertation
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Exit Survey
 
 
Dear Participant,


My name is Sarah Pace and I am a post-graduate student at Middlesex University in London. For my dissertation, I am examining travellers’ perception towards anonymity in user generated platforms. I am kindly inviting you to participate in this research study by completing the attached survey. Participation is strictly voluntary and you may refuse to participate at any time.


The questionnaire will require approximately minutes to complete and all answers will remain anonymous. It consists of three sections, kindly complete all three sections. For the benefit of the study, please take note of the following definitions:


Anonymous reviews: When the person writing the review (reviewer) has an unknown or unacknowledged name.
Travel related services: Includes hotel bookings, airlines, restaurants, attractions, car rentals etc.


Thank you for time and patience.


Sarah Pace
MA e-Marketing & Social Media
Middlesex University London
 
 
 
When reading an online review for a travel related service (eg. Hotel or restaurant), how important/influential are the following elements to help you make a final decision.
Very Important Important Moderately Important of Little Importance Not Important
Overall description
Overall rating
Location
Photos
Cleanliness rating
Service rating
Value rating
Trip advisor Certificate of Excellence
Date of review
Reviewer's identity
Review heading
Number of reviews
 
 
When reading an online review for a travel related service, I:
Always Very Often Sometimes Rarely Never
Look for the reviewers residing country
View the reviewers profile photo
Check for the reviewers age
Check if the reviewer has made any previous contributions
 
 
When browsing for online reviews which of the following strategies are you most likely to adopt?
Most likely Likely Neutral Unlikely Most Unlikely
I read them all
I read the most recent
I pick at random
I look for reviews posted by friends
I look for reviewers of the same nationality
I look at the review title
I look at those with positive ratings
I look at those with negative ratings
 
 
When presented with an anonymous review I:
Strongly Agree Agree Undecided Disagree Strongly Disagree
Do not read the review
Treat it as any other review
Read it but give it little importance
Forget this service and move to the next availability
 
 
A service which contains anonymous reviews makes me feel:
Strongly Agree Agree Undecided Disagree Strongly Disagree
The service is not reliable
The service is suspicious
The service is not to be trusted
The service is not genuine
Reviewers are more likely to provide fake reviews
 
 
Before completing your online booking do you consult any of the following sources?
Always Very Often Sometimes Rarely Never
Company Website
Company's Social Media Platforms
Travel Forums / Communities
Blogs
Search Engines
Travel Agent Websites
 
 
How often do you use the following platforms when researching for a travel related service?
Always Very Often Sometimes Rarely Never
Facebook
Instagram
Pinterest
Twitter
Online Reviews (eg. Trip advisor, Bookings.com, Timeout)
Blogs (eg. Travel Blog, Lonely planet, Trip advisor blogs)
Wikis (eg. Wikipedia)
Online Communities/ Forums
 
 
For each platform, please indicate which of the following statement you believe are most agreeable to you:

I find this platform to be a reliable source for information
Strongly Agree Agree Undecided Disagree Strongly Disagree
Facebook
Instagram
Twitter
Pinterest
Online Reviews
Blogs
Wikis
Online Communities/Forums
 
 
I find this platform to be a credible source
Strongly Agree Agree Undecided Disagree Strongly Disagree
Facebook
Instagram
Twitter
Pinterest
Online Reviews
Blogs
Wikis
Online Communities/Forums
 
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