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Surveys
2016
November
D
Dissertation on digital in luxury
Dissertation on digital in luxury
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Do you buy luxury goods ?
Yes
No
If yes, what types of luxury products do you buy ?
Cosmetics
Ready to wear
Shoes
Bags
Watches and Jewellery
House furniture
Cars
Do you buy luxury goods online ?
Yes
No
If yes, why do you buy online ?
Comparison of the products
Less constraint
Quicker
More choices
If no, why do you not buy online ?
Uncertainty
No sales advise
Afraid of payment
No test on products
Don’t trust online shopping
How satisfied are you with the following:
Very Dissatisfied
Not Satisfied
Neutral
Satisfied
Very Satisfied
Website
Customer Service
Overall
How often do you buy luxury goods online ?
Never
Barely agree
Fairly agree
Agree
What types of credit cards do you have (Select all that apply)?
Visa
Mastercard
American Express
Discover
Diners Club
What types of credit cards do you have (Select all that apply)?
Visa
Mastercard
American Express
Discover
Diners Club
Do you think the following statements are reflecting luxury ?
Disagree
Barely agree
Fairly agree
Agree
Experience of the purchase
Need to buy products in store
Accessible
Shops that you don’t dare to go
Expensive goods
Tailored service
Quality
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