Distribution of various detergent cake brands

Questions marked with a * are required

* Which brand of detergent cake are you currently using

Do you always use this brand

Yes

No

In your view what makes a brand more popular

Brand equity

Advertising

Packaging

All of these

How many cake do you use in a month

0-4

4-8

8-12

12-16

Do you use same cake for washing clothes and washing dishes

Yes

No

How frequently do you buy detergent cakes

Once in a week

Once in a month

Twice in a month

As and when needed

Which factor contribute towards your buying a specific detergent cake brand

Possible reason for you to switch brands of detergent cake, if any

Advertisement on consumer offers

Mouth publicity

Easy availability

Do you use Ghari Detergent cake

Yes

No

If yes, please specify the reason in term of quality, consumer offer, packaging, advertisement