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  1. Surveys
  2. 2012
  3. November
  4. D
  5. DIY Home Improvement Survey
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Exit Survey »
 
 
Hello:

The South Dakota State University National Student Advertising Competition Team would like to invite you to participate in a survey to help us research attitudes of DIY'ers and what drives them to create with paint. This survey will take approximately [Approximate Time] minutes to complete.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Roxanne Lucchesi by email at [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
ASK AN OPEN-ENDED QUESTION FIRST.... What is the last project you did that you would classify as a “do it yourself” project? (This can range from a craft project, to repainting furniture, to renovating a room.)

What was the reason(s) you did this project? (check all that apply)
For the fun of it
Something in my life changed (i.e. moved into a new house, had a baby, etc.)
To save money
I wanted a change
For recreation
I find it self-fulfilling and rewarding
What are some of the main reasons you involve yourself in DIY projects?
 
Change in life stage (i.e. moved, new baby)
 
I find it self-fufilling and rewarding
 
To improve my and/or my families life
 
To save money
 
For recreation
 
 
 
DO THEY LIVE IN A HOUSE? HAVE THEY EVER RENNOVATED A ROOM? THIS QUESTION COMES OUT OF NO WHERE.. NEEDS A LITTLE CONTEXT....
What are your reasons for doing a room renovation?
 
Need an update
 
Want an update
 
Lifestyle change
 
Other
 
 
 
 
THIS NEEDS CONTEXT. YOUR SURVEY QUESTIONS JUMP AROUND A LOT. WHERE DO YOU BUY PAINT FOR THE PROJECTS YOU DO? WHY DO YOU BUY IT THERE? HAVE YOU EVER PURCHASED PAING AT WALMART FOR YOUR DIY PROJECTS? WHAT KIND OF PAINT? IF NOT, WOULD YOU CONSIDERED BUYING PAINT FOR YOUR DIY PROJECT AT WALMART? WHY OR WHY NOT? Why might you buy paint at Walmart?
   
 
 
 
ASK BOTH SIDES: WHAT IS ONE GOOD REASON TO BUY PAINT AT WALMART... AND THEN.... Why might you avoid buying paint at Walmart?
   
 
 
I DON'T UNDERSTAND THIS QUESTION AT ALL... HOW IMPORTANT IS IT TO .....

Determine the importance of buying your favorite brand of paint.
Very Important Important Neutral Unimportant Very Unimportant
 
 
 
Determine the importance of purchasing your paint from your favorite retailer.
Very Important Important Neutral Unimportant Very Unimportant
 
 
 
 
PUT THE BRANDS OF PAINT IN ALPHABETICAL ORDER..... THIS ORDER CREATES BIAS....Please rank (1-7) your favorite brand of paint (1 being your favorite):
Glidden
Behr
Sherwin- Williams
Benjamin Moore
Valspar
Dutch Boy
Olympic
 
 
 
CHANGE THIS TO A SERIES OF QUESTIONS..... HOW IMPORTANT IS EACH OF THE FOLLOWING FACTORS IN CHOOSING A BRAND OF PAINT FOR A DIY PROJECT
NOT AT ALL IMPORTANT .... TO VERY IMPORTANT.


Rank (1-8) the factors that decide the paint brand you purchase for your DIY projects (1 being the mot important:
Price
Brand Name
Customer Reviews
Availability of paint brand at Store ??? REWORD
Quality
Friend and family reviews
In Store Promotion
Paint Feature
 
 
 
ADD A PHRASE AT THE BEGINNING OF THIS... ONCE YOU HAVE COMPLETED A PROJECT, HOW do you share your DIY projects WITH OTHERS? (Check all that apply)
YOU COULD DO A HOW LIKELY QUESTION HERE... ONCE YOU'VE COMPLETED A DIY PROJECT, HOW LIKELY ARE YOU TO SHARE YORU PROJECTS WITH OTHERS IN THE FOLLOWING WAYS?
 
Blogs
 
Facebook
 
Pinterest
 
In Person
 
Do Not Share
 
Other

 
Thank you for your participation!
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