DLS survey

Hi there, we would like to invite you to participate in our short 10 question survey. This is an anonymous survey and results are only being reported in the aggregate. We will share results of the survey with those who participate and we also have 2 tickets to give away to the prestigious Global Reviews Digital Leaders Summit taking place in London in October 2015.

If you have any questions about this survey, please contact [email protected]

* 1. How many employees are there in your company worldwide?
(please select one)

* 2. Which of the following most closely describes the industry in which you work? (please select one)

* 3. Which of the following most closely describes your primary job occupation or function? (please select one)

* Which of the following measures does your company use to evaluate performance?
(Please select as many as apply)

Website conversion rates

Average revenue per user

Customer experience

Return on investment (marketing)

Customer satisfaction/feedback

Other (please specify)

* Please rank the following in order of importance for measuring the performance of the company’s marketing
(please rank answers from 1 to 5 where 1 is most important)

Average revenue per user
Website conversion rates
Customer Experience
Return on investment
Customer satisfaction/feedback

* How closely connected is your CEO with the marketing department's digital customer strategy?
(please select one)

* Key tools for driving a digital customer strategy have been identified below, which of these tools do you believe your CEO has access to in order to drive a digital customer strategy in your company?
(please select as many as apply)

* At what stage in terms of adopting a digital customer strategy, do you believe your company is currently at?
(please select one)

Raising awareness internally

Educating internal stakeholders

Validate (building business cases)

Trialling

Embedding and integrating

None of the above

I don't know

* In terms of digital, does your company think;
(Please select as many as apply)

Desktop/laptop first

Mobile first

Web/internet first (responsive design)

Omnichannel

Multichannel

Other (please specify)

You can find out more about last years Global Reviews Digital Leaders Summit here UK DLS 2014