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| Thank you so much for agreeing to participate in this survey. Your opinion will help us develop better products for you and your children. |
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| Do you have a daughter living with you at home? |
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| How old is your daughter? |
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We would like to ask your daughter a simple question about her doll preferences. Please have her come to the computer and please read the following question to her. You can help her input her answer.
We’d like to show you some dolls. You may have seen them before. |
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| Which one of these dolls do you like best? |
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| And which one of these dolls do you like second best? |
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The rest of the questions are for you, mom. |
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| Taking into account your daughter’s preferences and your own judgment, which one of these dolls would you be most likely to buy for your daughter? |
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| Which one of these dolls would you be your second choice to buy for your daughter? |
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Prior Response Not Loaded - Please Insert a Page-Break Before the Custom Logic Script |
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| What makes this doll more appealing than the other dolls you saw today? | | | | What, if anything, makes this doll less appealing than the other dolls you saw today? | | |
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| What makes this doll more appealing than the other dolls you saw today? | | | | What, if anything, makes this doll less appealing than the other dolls you saw today? | | |
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| What makes this doll more appealing than the other dolls you saw today? | | | | What, if anything, makes this doll less appealing than the other dolls you saw today? | | |
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| What makes this doll more appealing than the other dolls you saw today? | | | | What, if anything, makes this doll less appealing than the other dolls you saw today? | | |
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| What makes this doll more appealing than the other dolls you saw today? | | | | What, if anything, makes this doll less appealing than the other dolls you saw today? | | |
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| Now I’d like to ask you some questions about the dolls you just saw.
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| Which adjectives would you use to describe this doll? Please check all that apply. |
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| Which adjectives would you use to describe this doll? Please check all that apply. |
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| Which adjectives would you use to describe this doll? Please check all that apply. |
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| Which adjectives would you use to describe this doll? Please check all that apply. |
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| Which adjectives would you use to describe this doll? Please check all that apply. |
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| Finally, I’d like to find out if you’re familiar with these dolls.
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| What is the name of this doll: |
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| What is the name of this doll: |
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| What is the name of this doll: |
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| What is the name of this doll: |
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| What is the name of this doll: |
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| What is the highest level of education you have achieved? |
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| Just one more question for classification purposes: What is the annual income of your household? |
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