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How old are you?
 
18-23
 
24-29
 
30-34
 
35-39
 
40-44
 
45-50
 
51-60
 
60 and older
 
 
Are you:
 
Male
 
Female
 
 
Which of the following best describes your current employment status:
 
I’m employed full time
 
I am a stay-at-home parent
 
I am a stay-at-home parent and work part time
 
I am employed part time
 
I’m currently unemployed
 
I’m a student
 
 
When was the last time you bought a reusable water bottle, a reusable insulated coffee mug, or a thermos for yourself or somebody else in your family?
 
In the past year
 
2-3 years ago
 
4+ years ago
 
 
This product you bought, was it a:
 
Reusable water bottle
 
Reusable insulated coffee mug
 
Thermos
Prior Response Not Loaded - Please Insert a Page-Break Before the Custom Logic Script
 
 
Last time you bought a , was it at:
 
WalMart
 
a sporting goods store
 
Target
 
a coffee shop such as Starbucks
 
Other
Prior Response Not Loaded - Please Insert a Page-Break Before the Custom Logic Script
 
 
Last time you bought a , was it at:
 
Target
 
a sporting goods store
 
WalMart
 
a coffee shop such as Starbucks
 
Other
 
 
Thinking about this last purchase of a , which statement best describes it?
 
I knew that I was going to buy a before I went into the store, but I didn’t know which brand or which particular

 
I knew that I was going to buy a of a particular brand before I went into the store, but I didn’t know which specifically

 
I’d been thinking of getting a , but didn’t make a special trip for it. I saw it while I was shopping for something else.

 
I had no plans to buy a before I went into the store

 
 
Again thinking about this last purchase of a , which statement best describes how you found it at ?
 
I knew where I would find it in the store.
 
I wandered around several departments until I found it.
 
I happened upon it as I was shopping around the store.
 
 
In which departments did you look for it? Please list them all.
   
 
 
Please name the department where you found it:
   
 
 
Which statement best describes how you saw the and decided to buy it?
 
I was shopping for other products and happened to see it
 
I was wandering around the store and happened to see it
 
 
In which department did you find it?
   
 
 
In which of these departments at Target would you look first to find drinkware such as reusable water bottles, reusable insulated coffee mugs or thermoses?
 
Housewares, carrying – among other things- stylish functional mugs, stylish functional water bottles, stylish functional thermoses, stylish functional office desktop mugs, serveware, flatware, food storage and food prep tools.

 
Automotive, carrying - among other things - basic mugs for the car cup holder, basic water bottles for the car cup holder, auto accessories and auto parts.

 
Sporting goods, carrying - among other things - outdoor/sporty mugs, outdoor/sporty water bottles, outdoor/sporty thermoses, and food jars, as well as lunch totes, insulated lunch containers, kids’ lunch containers with characters on them and kids’ water bottles with characters on them.

 
 
In which of these departments at WalMart would you look first to find drinkware such as reusable water bottles, reusable insulated coffee mugs or thermoses?
 
Automotive, carrying - among other things - basic functional mugs and basic functional water bottles for the car cup holder, auto accessories and auto parts.

 
Housewares, carrying - among other things - food storage containers, food prep tools, serveware, flatware, lunch totes, kid’s lunch containers with characters on them and water bottles.

 
Sporting goods, carrying - among other things - affordable/value priced mugs, water bottles, thermoses, food jars, and camping gear for the outdoor enthusiast or active families.

 
Beverage Center, carrying - among other things - stylish functional mugs, stylish functional water bottles, stylish functional thermoses, stylish functional office desktop mugs, coffee pots, tea kettles, coffee and tea serveware, coffee and tea accessories

 
 
 
 
 
Finally, we’d like to get your opinion of a product.
 


How likely would you be to buy this bottle for yourself or somebody else in your family in the coming year at a price of $19.89?
 
Definitely buy
 
Probably buy
 
May or may not buy
 
Probably not buy
 
Definitely not buy
 


How likely would you be to buy this bottle for yourself or somebody else in your family in the coming year at a price of $19.89?
 
Definitely buy
 
Probably buy
 
May or may not buy
 
Probably not buy
 
Definitely not buy
 
 
Just a few more questions for classification purposes: Do you have children under the age of 18 living with you at home?
 
Yes
 
No
 
 
 
What is the highest level of education you have achieved?
 
High School
 
Some college
 
College graduate
 
Graduate school
 
 
 
What is the annual income of your household?
 
<$50,000
 
$50,000 – 75,000
 
$76,000 – 100,000
 
$101,000- 125,000
 
$126,000 – 150,000
 
>$150,000
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