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Hello!
Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.
We would like to invite you to take a 10 minute survey and earn a coupon for 20% off your next purchase at The Children's Place
Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.
Please start with the survey now by clicking on the Continue button below.
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| * Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to? |
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* Do you work for any of the following types of companies:- a retailer
- an advertising agency
- a research firm
- a children's products company?
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| Have you visited a Children's Place store in the past 6 months? (excluding the website) |
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| Have you purchased from a Children's Place store in the past 6 months? (excluding the website) |
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| Please answer the following questions thinking about retailer websites. |
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| Have you ever visited The Children's Place website?(www.childrensplace.com) |
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| Why haven’t you ever visited The Children’s Place website? |
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| Have you visited The Children's Place website (childrensplace.com) in the past six months? |
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| Why haven't you visited The Children's Place website in the past 6 months? |
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| What made you visit the Children's Place website? Please check all that apply |
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| Have you made a purchase at The Children's Place website in the past 6 months? |
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| Why didn't you make a purchase online? |
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| When shopping online, please rate how important each of the following attributes are to you:
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| Do you shop for children’s clothing on any of the following websites? Check all that apply |
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| Other than The Children's Place, which one website is your favorite to shop for children's clothing? |
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| How do you think the price of products in store at The Children's Place compare to the prices at thechildrensplace.com? |
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| The following questions are specifically about The Children's Place site design. |
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| When shopping on The Children's Place’s website, do you tend to... |
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| How satisfied are you with the website’s ability to find related products to complete an outfit? |
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Overall, how is the image quality & flexibility (i.e. zoom function) of product on The Children's Place website compared to other retailers websites? |
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How often do you read the product description? |
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| How accurately did the pictures and description of the item on the website reflect what the item actually looks like? |
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About how often do you read the customer reviews? |
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| How much does the customer review determine whether you purchase the product or not? |
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Have you ever noticed products that are marked “low inventory”? |
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| When a product you are interested in is identified with "Low Inventory", what do you do? |
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| Have you ever used The Children's Place Call Center or hotline? |
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| How satisfied were you with The Children's Place call center helpfulness & expertise? |
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| The last set of questions are about The Children's Place website after you make a purchase |
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| Have you ever made a purchase on The Children's Place website? |
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After purchasing product online, when is it essential for you to be able to track your package?
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| How satisfied are you with the ability to track packages on The Children's Place website? |
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| Overall, How satisfied were you with your shopping experience at The Children's Place website? |
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| If you could change one thing about The Children's Place website, what would it be? | | |
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| What is your favorite retail website to shop at? | | |
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| Excluding the product, Why is that your favorite site? | | |
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Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential. |
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| Please enter your zip code | | |
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| Roughly speaking, in what range does your total annual family income fall? |
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| Do you consider yourself to be Hispanic or of Hispanic decent? |
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| Which of the following categories best describes your ethnic background? |
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