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Questions marked with an * are required
 
 
Hi,

We're doing a study on food shopping habits and need your help by answering some questions. Can you help me?
 
 
* (NOT A QUESTION: Day of Survey?)
 
TUESDAY
 
SATURDAY
 
On a scale of 1-6, with 1 being Srongly Disagree and 6 being Strongly Agree, how strongly do you disagree or agree with each of the following statements:
1 - STRONGLY DISAGREE 2 - SOMEWHAT DISAGREE 3 - MILDLY DISAGREE 4 - MILDLY AGREE 5 - SOMEWHAT AGREE 6 - STRONGLY AGREE
* I would shop at the Gratiot Central (Meat) Market if it were more convenient
* I find it difficult to transport fresh produce home
* Often when I buy fresh produce it looks good on the outside, but it's rotten inside
* I would buy more fresh produce if it were cheaper
* I eat fresh produce to loose weight
* I'd buy more fresh produce, but other members of my household will not eat it
* It's important to me that my produce is organically grown.
* I get a better value eating at fast food restaurants than fixing my own meals
* I am willing to pay more to buy organic produce
* I would shop more at Eastern Market more if it were open more days of the week
1 - STRONGLY DISAGREE 2 - SOMEWHAT DISAGREE 3 - MILDLY DISAGREE 4 - MILDLY AGREE 5 - SOMEWHAT AGREE 6 - STRONGLY AGREE
* I eat fresh produce instead of canned or frozen because it is healthier
* It's more convenient to eat at a fast food restaurant than eat at home
* I frequently take prepared meals home to eat
* It's important that my produce is grown in Michigan
* In general, it takes too much time to cook
* I believe that I get better value buying meat than fresh produce
* My local fast food restaurant is an affordable place for me to eat
* Higher quality produce is more important than supporting local businesses
* I don't know how to cook fresh vegetables
 
 
* In the past 30 days, including today, how many times have you shopped here at Eastern Market?
 
ONCE
 
TWICE
 
THREE TIMES
 
FOUR OR MORE TIMES
 
 
* In the past 30 days, including today, how many times have you shopped at the Gratiot Central (Meat) Market located across the expressway?
 
NONE
 
ONCE
 
TWO TO THREE TIMES
 
FOUR OR MORE TIMES
 
 
* From a list of Fresh Departments that food stores typically have, which department generally has the greatest influence on your decision in selecting where to shop?
 
DELI
 
POULTRY
 
BAKERY
 
MEAT
 
PRODUCE
 
FISH/SEAFOOD
 
 
* Of all the produce you buy, what percentage is spent on fresh compared with canned or frozen?
 
NONE
 
A THIRD
 
TWO-THIRDS
 
MORE THAN TWO-THIRDS
 
From the list below for each type of food store what percentage of your monthly food-at-home expenditures do you usually spend at these places? (examples are given in parentheses):
NONE 1% TO 10% 11% to 25% 26% to 50% MORE THAN 50%
* NEIGHBORHOOD GROCERIES (GLORY, HONEY BEE, FARMER JOHN, ETC)
* SUPERMARKET (KROGER, ETC.)
* LIMITED SERVICE STORES (ALDI, SAV-A-LOT, ETC.)
* SPECIALTY FOOD STORES (WHOLE FOODS, TRADER JOE'S, ETC.)
* WAREHOUSE CLUB (COSTCO, SAM'S CLUB)
* SUPERSTORE (TARGET, WAL-MART, MEIJERS)
* GRATIOT CENTRAL (MEAT) MARKET
* EASTERN MARKET SHEDS
* FRUIT AND VEGETABLE STORE (RANDAZZO'S, ETC.)
* FARMERS MARKETS (BESIDE EASTERN MARKET)
* PARTY/DOLLAR/DRUG STORES
 
 
* At what type of store do you usually purchase most of your fresh produce? (SELECT ONE)
 
NEIGHBORHOOD GROCERIES (GLORY, FARMER JOHN, HONEY BEE, ETC.)
 
SUPERMARKET (KROGER, ETC)
 
LIMITED FOOD STORES (ALDI'S, SAV-A-LOT)
 
SPECIALTY FOOD STORES (WHOLE FOODS, TRADER JOE'S)
 
WAREHOUSE CLUB (COSTCO OR SAM'S CLUB)
 
SUPERSTORE (TARGET, WALMART, MEIJER)
 
FRUIT & VEGETABLE STORE (RANDAZZO'S)
 
EASTERN MARKET SHEDS
 
OTHER FARMERS MARKETS
 
(BLANK)
 
PARTY/DOLLAR/DRUG STORES
 
On a scale of 1 to 6 with 1 being NOT IMPORTANT and 6 being VERY IMPORTANT, how important are the following in choosing where you shop for fresh produce?:
1 NOT IMPORTANT 2 3 4 5 6 VERY IMPORTANT
* CONVENIENT TO HOME
* LOCALLY GROWN PRODUCE
* HIGHEST QUALITY
* LOW PRICES
* LARGE SELECTION
 
On a scale of 1 to 6 with 1 being NOT SATISFIED and 6 being VERY SATISFIED, how satisfied are you with place where you shop for fresh produce the most on the following:
1 NOT SATISFIED 2 3 4 5 6 VERY SATISFIED
* LOW PRICES
* CONVENIENT TO HOME
* LARGE SELECTION
* LOCALLY GROWN PRODUCE
* HIGHEST QUALITY
 
 
* Have you used any of the following to buy food? (check all that apply)
 
DOUBLE UP FOOD BUCKS
 
WIC PROJECT FRESH COUPONS
 
SENIOR MARKET FRESH COUPONS
 
BRIDGE CARD/EBT
 
WIC BRIDGE CARD
 
NONE

 
 
* What is your gender?
 
FEMALE
 
MALE
 
 
* Do you live IN . . .?
 
CITY OF DETROIT
 
DETROIT SUBURB
 
OUTSIDE DETROIT METRO AREA
 
 
* If you work outside the home, do you work in the City of Detroit or Suburb?
 
CITY OF DETROIT
 
SUBURB
 
WORK AT HOME/DON'T WORK/RETIRED
 
 
* How many people are in your household?
 
ONE
 
TWO
 
THREE OR MORE
 
 
Do you have children under 18 years of age living at home?
 
YES
 
NO
 
 
Was your birth year:
 
BEFORE 1946
 
BETWEEN 1947 AND 1964
 
BETWEEN 1965 AND 1980
 
BETWEEN 1981 AND 2000
 
 
Which of the following best describes your food heritage?
 
EASTERN EUROPEAN
 
WESTERN EUROPE
 
HISPANIC/LATINO
 
MIDDLE EASTERN
 
SOUTHERN ASIAN
 
EASTERN ASIAN
 
SOUTHERN
 
OTHER
 
 
Is your annual household income?
 
LESS THAN $20,000
 
BETWEEN $20,000 AND $44,999
 
$45,000 OR MORE