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Do you buy spread (jams, jellies, marmalades) products?
 
Yes
 
No
 
 
How often do you buy spreads?
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
 
Would you prefer a spread product with a
 
A long shelf life and more additives
 
A short shelf life and less additives
 
 
 
What percentage of sugar content would you be happy with in a Spread?
 
0%
 
50%
 
80%
 
100%
 
Other
 
 
 
 
The most common Jam Spread varieties are Plum, Strawberry, Apricot, Citrus Marmalades and Berry Fruits. Would you consider buying other Jam Spread varieties if they were available?
 
Yes
 
No
 
 
 
What is your income bracket $0,000?
 
15,000-29,000
 
30,000-49,000
 
50,000-69,000
 
over 70,000
 
 
 
What is important to you when buying Jam Spread for your family? (Select TWO that apply)?
 
Price
 
Less to No additives in product
 
Type of Spread
 
What the family like best
 
What YOU like best
 
Other
 

 
 
 
Do you usually do the family food shopping?
 
Yes
 
No
 
 
 
What is your gender?
 
Male
 
Female
 
 
 
Where do you live? (e.g. Gisborne, New Zealand)