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You are invited to participate in our survey about the effect of celebrity endorsement on consumer's behavior. It will take around 5 minutes to complete the questionnaire.

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Name
   
 
 
 
* Age group
 
Below 18
 
18-25
 
26-35
 
36-45
 
Above 45
 
 
 
* What factors drive your choice of product/brand ?
 
Advertisements
 
Word of Mouth
 
Habits/Lifestyle
 
Other, please specify:
 

 
 
 
* What type of products get endorsed by celebrities the most?
 
FMCG
 
Electronics/Appliances
 
Apparels
 
Cosmetics and Healthcare
 
Other, please specify:
 

 
 
 
* Whenever you come across an advertisement by a celebrity, do you see it completely or do you skip it?
 
Yes
 
No
 
 
 
* Do you think that the celebrity actually uses the product which he/she endorses?
 
Yes
 
No
 
 
Celebrity endorsement serves the following benefits to the brand, do what extent to you agree?
Agree Disagree Neutral
* Brand awareness
* Brand recognition
* Brand Image