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Hello:
My name is Kevin Simpson. You are invited to participate in our survey [e-Readers]. In this survey, approximately Twelve people will be asked to complete a survey that asks questions about which e-reader they find more appealing (i.e.) (a) Sony's e-reader, (b) Amazon's Kindle, and (c) Apple's iPad. In addition, you will be asked which device you feel can be handled easily and whether the typeface and appearance of the device can be altered. It will take approximately three minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact me, Kevin Simpson at (240) 412-9598 or by email at the email address specified below.

[email protected]

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
 
* Have you used an e-reader before?
 
Yes
 
No
 
Don't remember/know
 
 
 
* What type of e-book reader was it?
 
Sony's e-reader
 
Amazon's Kindle
 
Apple's iPad
 
 
 
Would you like to read a book using an e-reader?
 
Yes
 
No
 
Don't Know
 
 
 
If your answer is 'Yes' please tell us Why?
 
I don't like carrying heavy books
 
This is fun/cool
 
My friends tell me they are great
 
It's the way of the future
 
Other
 
 
 
 
If your answer is 'No' please tell us Why?
 
I don't like using gadgets if I can avoid it.
 
I can't read the screen clearly
 
I prefer the feel of paper
 
Other
 
 
 
 
* If you were to purchase an e-book reader which one of the three mentioned would you choose.
 
Sony's e-reader
 
Amazon's Kindle
 
Apple's iPad
 
 
 
If you were to purchase an e-reader, what would influence your decison more?
 
Readability
 
Brand status
 
Multiple functionality
 
Built specifically as an e-reader

 
 
 
* In your opinion, is an e-reader easy to handle or cumbersome?
 
Easy to handle
 
Cumbersome
 
Neither