1. Surveys
  2. 2015
  3. March
  4. E
  5. ETC Online Questionnaire
 
 
Welcome to our survey. We appreciate your input and opinions. All individual responses will be held in strictest confidence; only aggregate results will be released. Thanks again for your help.

Please maximize your screen for the best view of the survey; also, some scrolling will be necessary within portions of the survey.
 
 
 
* 1. Do you live within 50 miles or so of Columbus, OH?
 
Yes
 
No
 
 
* 2. Please enter 5-digit zip code.
 
 
3. How many times during the past 90 days have you visited each of the following shopping locations?
Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
* Online Fashion Retail Sites (such as Amazon, Rue La La, Gilt, Wanelo, etc.)
* Downtown / Short North / Ohio State area
* Any Retail Store Website (such as Gap, Aeropostale, Chico's, Macy's, etc.)
* Costco
* Mall at Tuttle Crossing
* Easton Town Center
* Polaris Fashion Place
* Sam's Club
 
 
 
* 4. In your opinion, which one of these three centers stands out from the rest as being unique in terms of its atmosphere, design and overall attractiveness?
 
Polaris Fashion Place
 
Easton Town Center
 
Mall at Tuttle Crossing
 
Uncertain/No Opinion/Not familiar enough to comment
 
 
 
* 5. Given your tastes, store and restaurant preferences, and budget, which one of these centers best fits the way you like to dine out and shop for fashion?
 
Mall at Tuttle Crossing
 
Polaris Fashion Place
 
Easton Town Center
 
Uncertain/No Opinion/Not familiar enough to comment
 
 
6. On a 0-10 scale, how likely would you be to recommend each of the following shopping locations to a friend or relative (0=not at all likely; 10=highly likely)?
Not At All LikelyHighly Likely
0 1 2 3 4 5 6 7 8 9 10 N/A
* Polaris Fashion Place
* Mall at Tuttle Crossing
* Easton Town Center
 
 
 
* 7. Which of these Easton Town Center shopping pattern statements best describes you?
 
Live fairly close-by and shop at ETC on a somewhat regular basis
 
Live fairly close-by, but tend not to shop very often at ETC
 
Live fairly close-by, but basically never shop at ETC
 
Live at a distance from ETC – will periodically drive to ETC for a shopping/dining day trip
 
Live at a distance from ETC – do not shop/shop very seldom at ETC
 
Live at a distance from ETC – basically never shop there
 
Uncertain/not sure/not applicable
 
 
 
* 8. How long does it typically take you to travel to Easton Town Center from your home?
 
Under 10 minutes
 
10-14 minutes
 
15-19 minutes
 
20-24 minutes
 
25-29 minutes
 
30-34 minutes
 
35-39 minutes
 
40-44 minutes
 
45-59 minutes
 
60-89 minutes
 
90 minutes to less than 2 hours
 
2 hours to less than 3 hours
 
3 hours or longer
 
Do not drive/does not apply
 
Can't remember/never shop there
 
 
 
* 9. Which of these stores are you likely to visit during a typical shopping trip to Easton Town Center? You may give more than one answer.
 
Nordstrom
 
H&M
 
Aéropostale
 
The North Face
 
Hot Topic
 
Bath & Body Works
 
Apple Store
 
Foot Locker
 
Forever XXI
 
Victoria’s Secret
 
Macy’s
 
LEGO
 
American Eagle Outfitters
 
American Girl
 
Hollister Co.
 
AMC Easton 30
 
Barnes & Noble
 
None of the above/not certain
 
Never shop there

 
 
 
* 10. Which of the following would improve your shopping experience and cause you to shop - or shop more often - at Easton Town Center? You may give more than one answer.
 
Addition of more upscale/luxury stores
 
Addition of maternity or children's stores
 
Improved directional signage/store directories
 
More benches and seating areas
 
Addition of a department store
 
Addition of more upscale restaurants
 
Improved/additional parking
 
Customized online/smart phone communications of sales/coupons for stores of your choice
 
Addition of enclosed/inside children's play area/playground
 
More/cleaner restrooms
 
None of the above/not sure/happy with the way things are
 
Never shop there

 
 
 
11. Is there anything else that would improve your shopping experience at Easton Town Center?
   
 
 
 
* 12. Which if any of these reasons might keep you from shopping or shopping more often at Easton Town Center? You may select more than one answer.
 
Already shop there on a frequent basis
 
Difficult parking
 
Too far away from home
 
Doesn't have the stores that I like
 
Doesn't have the department stores I like
 
The store prices are too high
 
I don't like the experience - i.e. the crowds, the parking, etc.
 
None of the above /not certain
 
Never shop there/does not apply

 
 
 
13. Is there anything else that keeps you from shopping at Easton Town Center, or shopping there more often?
   
 
 
 
* 14. Which one of the following best describes your personal attitude toward fashion and the way you dress?
 
Unconcerned with Fashion
 
Aware of Fashion, but Don't Care
 
Mainstream-Conservative
 
Trendy/Fashion Forward
 
On the Cutting Edge of Fashion
 
Not sure/uncertain
 
 
 
* 15. Approximately how much did you spend in the past 12 months on yourself for apparel, shoes and accessories?
 
Under $500
 
$500 to $749
 
$750 to $999
 
$1,000 to $1,499
 
$1,500 to $1,999
 
$2,000 to $2,499
 
$2,500 to $2,999
 
$3,000 or more
 
Not sure/uncertain
 
 
 
* 16. How much did you spend on your most recently purchased pair of jeans?
 
Under $20
 
$20-$29
 
$30-$39
 
$40-$49
 
$50-$74
 
$75-$99
 
$100-$124
 
$125-$149
 
$150-$199
 
$200-$299
 
$300 or more
 
Haven't purchased jeans recently
 
Not sure/uncertain
 
 
 
* 17. Based on the following responses, how many times would you say you dine out at ANY restaurants in general?
 
Once a Month or Less
 
2-3 Times a Month
 
Once per Week
 
Twice per Week
 
3-4 Times per Week
 
5-6 Times per Week
 
Daily/Once per Day
 
2 or More Times per Day
 
None/Don't Typically Dine Out
 
Not sure/uncertain
 
 
 
* 18. Approximately how much do you spend per month on dining out?
 
Less Than $50
 
$50-$100
 
$101-$150
 
$151-$250
 
$251-$350
 
$351-$500
 
$501-$750
 
$751-$1,000
 
$1,001-$1,500
 
$1,501-$2,000
 
$2,001-$2,500
 
More Than $2,500
 
Not sure/uncertain
 
 
 
* 19. Which one of these department stores would you most like to see added to Easton Town Center?
 
Saks Fifth Avenue
 
JCPenney
 
Bloomingdales
 
Neiman Marcus
 
Barney’s
 
Von Maur
 
Prefer not to see another department store added
 
None of the above

 
 
 
* 20. Which if any of these stores would you like to see added to Easton Town Center? You may give more than one answer.
 
Armani A/X
 
Adidas
 
Disney Store
 
Cole Haan
 
Club Monaco
 
Johnston and Murphy
 
Cartier
 
Brooks Brothers
 
Charlotte Russe
 
Guess
 
Gucci
 
Eileen Fisher
 
French Connection
 
Hugo Boss
 
Billabong
 
None of these/no preference

 
 
 
* 21. Which if any of these stores would you like to see added to Easton Town Center? Again, you may give more than one answer.
 
Michael Kors
 
Metropark
 
Kiehl’s
 
Topshop
 
Vans
 
Ralph Lauren
 
Levi’s
 
Urban Outfitters
 
Pottery Barn Kids
 
Nike
 
Prada
 
Zara
 
Papyrus
 
None of these/no preference

 
 
 
22. Are there any other specific stores that you would like to see at Easton Town Center?
   
 
 
 
* 23. Which of these restaurant types would make Easton Town Center a better shopping/dining destination for you? You may give more than one answer.
 
Independent restaurants
 
Local/organic
 
Fine dining
 
Fast food
 
National chains
 
Food court
 
Themed bar/nightclub
 
None of these/no preference

 
 
 
* 24. Based on the following, are there any specific dining categories that you think are missing or should be better represented at Easton Town Center? You may give more than one answer.
 
Mexican
 
American casual
 
Tapas
 
BBQ
 
Sports bar
 
Breakfast/brunch
 
Deli
 
Steakhouse
 
Chinese
 
Other
 
None of the above

 
 
 
25. Are there any other specific restaurants or types of cuisine that you would like to see better represented at Easton Town Center?
   
 
 
 
* 26. In the past six months or so, which, if any, of the following social media have you used to learn more about the stores, restaurants and sales or special events going on at Easton Town Center?
 
Instagram
 
Facebook
 
Twitter
 
None of these

 
 
 
* 27. How would you prefer to be reached by Easton Town Center regarding sales events, special attractions or entertainment going on at the center?
 
Facebook
 
Instagram
 
Emails sent directly from Easton Town Center
 
Texts about special offers on cell phone
 
Mobile/smart phone applications
 
Twitter
 
Easton Town Center's website
 
Other - I prefer to be reached by:
 
None of these

 
 
 
28. Your candid feedback is extremely important to us, so is there anything else you would like to tell us about Easton Town Center?
   
 
 
 
THESE LAST FEW QUESTIONS ARE ASKED TO HELP US CATEGORIZE ALL THE INFORMATION YOU HAVE GIVEN US.
 
 
 
* 29. Which category best reflects your employment status?
 
Manager/Proprietor/Technical/Professional
 
Homemaker
 
Clerical/Administrative
 
Laborer/Craftsperson
 
Self-Employed
 
Armed Services
 
High School Student
 
College Student
 
Other Student
 
Retired
 
Not Employed
 
Other
 
 
 
* 30. Which of these categories best describes the highest level of education you have completed?
 
Less Than High School
 
Some High School
 
High School Graduate
 
Associate's/Vocational School
 
Some College
 
College Graduate
 
Post College Graduate
 
 
 
* 31. How many children under age 18 live in your household?
 
No Children
 
One Child
 
Two Children
 
Three or More Children
 
 
 
* 32. Which of these categories best describes yourself?
 
Caucasian
 
African-American
 
Hispanic/Latino
 
Asian/Pacific Islander
 
Native American
 
Other race
 
 
 
* 33. Which of these categories best describes your age?
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65-Plus
 
 
 
34. Which of these categories best describes your total household income before taxes? (remember, all of your answers are held in strictest confidence.)
 
Under $35,000
 
$35,000-$49,999
 
$50,000-$74,999
 
$75,000-$99,999
 
$100,000-$149,999
 
$150,000-$249,999
 
$250,000 or More
 
 
 
* 35. What is your gender?
 
Male
 
Female