ETHICAL ISSUES IN ADVERTISING

This survey is a course requirement for my B.COM(HONS) degree at University of Delhi. Kindly complete the questionnaire as per the instructions specified. This information will be confidential used for the purpose of this project.

* NAME :

* AGE :

* OCCUPATION :

* Businesses have responsibilities with society that go beyond job creation ?

* It is possible for a business advertising it's products to be both ethical and profitable ?

* Advertising shows an accurate view of reality ?

* Advertising helps to shape society's views of the world and itself ?

* Have you ever decided not to buy a product/service due to an advertisement that you perceived as unethical?

Yes

No

Mention reason is yes

* How do you view the level of ethics in general advertising?

* What do you feel is the purpose for regulations on advertisements?

Protect competition

Protect consumers for economic or the physical harm

* Regulation of advertising are concerned with ?

Deceptive or unfair content

How advertising is delivered

Protection of susceptible groups (kids)

Undermines social values

Others