ETHNIC WEAR STUDY

* Do you wear ethnic clothes?

Yes

No

* If yes, what are the factors for your preference for ethnic clothes?

Ethnic wear is the modern trend.

Most of my friends wear ethnic clothes.

Ethnic wear are more graceful than other type of fashion clothes.

* How often do you shop for ethnic clothes?

Once in a month

Once in 3 months

Once in 6 months

Once in a year

* How much do you normally spend on purchase of ethnic wear?

Less than 2000

2000-3000

3000-4000

Above 4000

* What are your main criteria when purchasing ethnic wear?

* Where do you shop the most for ethnic wear?

What influenced you to buy ethnic wear from the above stated Brands?

Advertising

Shop display

Word of mouth

Recommendation by Family/Friends/relatives

Rate the following brands for the attributes given on a scale to 1-5 (1 being the lowest rating and 5 being the highest rating )

1

2

3

4

5

* Fab India

-

* Anokhi

-

* Kilol

-

* Cottons

-

* Sabhyata

-

* Cotton world

-

Please rate the following areas of improvement that you wish for your favourite brands to make, on a scale of 1 to 5 ( 1 being the lowest rating and 5 being highest degree of improvement)

1

2

3

4

5

* Website

-

* Customer Service

-

* Overall

-

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