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Surveys
2017
April
E
Ethos - Ad 1
Ethos - Ad 1
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What do you think the primary message of this advertisement is?
Does the visual attract your attention?
-- Select --
Yes
No
What types of feelings does this ad elicit?
Happiness
Sadness
Anger
Trust
Serenity
Security
Reliability
How likely would you be to access the Ethos Water Web site for more information?
Very Likely
Somewhat Likely
Not Very Likely
Not At All
What is your overall evaluation of the advertisement?
Great
Good
Average
Below Average
How likely would you be to buy Ethos Water after seeing this ad?
Very Likely
Somewhat Likely
Not Very Likely
Not At All
What does the ad say about the product? Where in the ad do you see, hear, or feel that?
What concept or feeling do you think is most closely associated with the ad?
achievement and success
living an active and full life
making smart choices
freedom to be one's self
self reliance
being accepted by others
caring for others, particularly the underdog
being young at heart and in appearance
personal security
being a good parent
making a better world
living a comfortable and contented life
Have you ever heard Ethos Water?
-- Select --
Yes
No
Does the copy make sense? Is it understandable?
-- Select --
Yes
No
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