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  1. Surveys
  2. 2005
  3. March
  4. E
  5. Evaluation of Adidas's Marketing Activities
0%
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
1.I consider that the brand of particular sports clothing significantly influences my purchasing decision
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
2.I would consider changing where I shopped if they stopped selling a particular brand of athletic clothing and footwear
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
3.Product price is a more important consideration in my purchasing decision than brand type
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
4.Adidas’s sponsorship programmes add value to the products that they produce
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
5.If I buy Adidas clothing it is only because I perceive the product to be of superior quality and not because of its brand
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
6.I feel a degree of brand loyalty towards Adidas because I support a team or individual that they sponsor
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
7.I believe that advertising influences my purchasing decisions to a greater degree than sponsorship programmes
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
8.I don’t buy Adidas sport's apparel because I prefer the high profile athletes who endorse Nike’s products
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
9.I was aware that Adidas was an official sponsor for the Football World Cup 2002 and European Championships 2004
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
10.If I buy an item of Adidas’s sports apparel it is because I prefer the design of their products an not because of its brand
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
11.I would consider that I am a regular purchaser of Adidas products
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
12.Adidas are the established market leader in the provision of football orientated apparel
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
13.I mainly buy other brands of sports apparel because I dislike the style of Adidas clothes
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
14.The Adidas brand represents excellence in sporting performance
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
15.As a consumer I do not believe that my purchasing decisions are influenced by promotional activities undertaken by sportswear firms
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
16.When watching televised sporting events I am usually aware of which companies are sponsoring the event
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
17.I have an affinity for the Adidas brand because it is endorsed by successful and high profile athletes like David Beckham and Kobe Bryant
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
18.I buy Nike sports apparel because I prefer the image associated with their products
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
19. I am unaware that Adidas are involved in sponsorship activities
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
20.I believe that some aspects of sponsorship have a negative impact on sport
 
 
 
Thank you for your feedback. We sincerely appreciate your honest opinion and will take your input into consideration while providing products and services in the future.
 
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