Surveys 2015 May E EXP_MD2015

EXP_MD2015 Understanding Your Mental Imagery in a Consumption Context

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Thanks for participating in this study. Please note that there are no right or wrong answers in the survey. You should just give your natural, gut level responses to the questions.       Task One:  The Vividness of Your Mental Imagery Visual imagery refers to the ability to visualise, that is, the ability to form mental pictures, or to “see in the mind’s eye”. The aim of this test is to determine the vividness of your visual imagery. The items of the test will possibly bring certain images to your mind. You are asked to rate the vividness of each image by reference to the scale given below.     Think of the front of a shop which you often visit. Consider the image before your mind’s eye.       * The overall appearance of the shop from the other side of the road.   perfectly clear and as vivid as normal vision   clear and reasonably vivid   moderately clear and vivid   vague and dim   no image at all, you only “know” you are thinking of an object     * A window display including colours, shapes and details of the individual items on sale.   perfectly clear and as vivid as normal vision   clear and reasonably vivid   moderately clear and vivid   vague and dim   no image at all, you only “know” you are thinking of an object     * You are near the entrance. The colour and shape of the door.   perfectly clear and as vivid as normal vision   clear and reasonably vivid   moderately clear and vivid   vague and dim   no image at all, you only “know” you are thinking of an object     * You enter the shop and go to the counter. The counter assistant serves you. Money changes hands.   perfectly clear and as vivid as normal vision   clear and reasonably vivid   moderately clear and vivid   vague and dim   no image at all, you only “know” you are thinking of an object     Task Two: Your Verbal Task       * Mother’s day is fast approaching. Please assume that you are writing a message to your mom so that she can read it electronically (i.e., e-mail, facebook post, mobile message etc.). There is no word limitation for the message. It can be long or short. Now please write down the best greeting message that would be expressing your love to your mom.       Task three: Your Consumption Mind       * Please indicate the name of the movie that you watched most recently:     * How much, if there was any cost, did you spend on the movie:     * Assume for the coming Mother’s day (May 10th, this Sunday), after sending the message you just wrote to your mom, you'll also give your mom flowers (just flowers and no other gift). The price of flowers ranges from $10 to $90 (the more expensive, the more flowers). Please indicate how much you will be spending on her flowers.     * How much love will you be able to express to your mom with the flowers you just chose in the previous question?   1 not at all   2   3   4   5   6   7 Very much     * Please indicate, roughly, how much you spent on purchasing gifts for your mom in total in 2014 (e.g., birthday gift, Mother’s day gift, Christmas gift etc.) :     * Please indicate, roughly, how much you spent on purchasing gifts for your dad in total in 2014 (e.g., birthday gift, Father’s day gift, Christmas gift etc.):     * Please indicate, roughly, how much you spent on the Mother’s day gift in 2014:     * Please indicate, roughly, how much you spent on the Father’s day gift in 2014:       Task Four: Relationship with Mother       * How close are you with your mother?   1 not at all   2   3   4   5   6   7 very much     * How important is your mother to you?   1 not at all   2   3   4   5   6   7 very much     * How often do you express your love to your mother?   1 not at all   2   3   4   5   6   7 very often     * How often does your mother express her love to you?   1 not at all   2   3   4   5   6   7 very often       Task Five: Relationship with Father       * How close are you with your father?   1 not at all   2   3   4   5   6   7 very much       * How important is your father to you?   1 not at all   2   3   4   5   6   7 very much       * How often do you express your love to your father?   1 not at all   2   3   4   5   6   7 very often       * How often does your father express her love to you?   1 not at all   2   3   4   5   6   7 very often       Task Six: Your Personal Information       * Your Gender:   male   female       * Your age     * Your monthly discretionary income (the money an individual has left for spending after basic needs such as shelter, food, tuition and clothing are met):     * Your nationality     * Will you be buying a Mother’s day gift this year?   yes   no     * Will you be buying Mother's Day flowers to your mom this year?   Yes   No       That is the end of the survey. Please click "continue" to get your special code.