Surveys 2015 May E EXP_MD2015 _necklace

EXP_MD2015 _necklace Understanding Your Mental Imagery in a Consumption Context

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Only students aged between 17 and 23 years old, living in North America, planning to celebrate Mother's Day this coming Sunday, are qualified for the study.  I qualify.       Task One:  The Vividness of Your Mental Imagery Visual imagery refers to the ability to visualise, that is, the ability to form mental pictures, or to “see in the mind’s eye”. The aim of this test is to determine the vividness of your visual imagery. The items of the test will possibly bring certain images to your mind. You are asked to rate the vividness of each image by reference to the scale given below.     Think of the front of a shop which you often visit. Consider the image before your mind’s eye.       * The overall appearance of the shop from the other side of the road.   perfectly clear and as vivid as normal vision   clear and reasonably vivid   moderately clear and vivid   vague and dim   no image at all, you only “know” you are thinking of an object     * A window display including colours, shapes and details of the individual items on sale.   perfectly clear and as vivid as normal vision   clear and reasonably vivid   moderately clear and vivid   vague and dim   no image at all, you only “know” you are thinking of an object     * You are near the entrance. The colour and shape of the door.   perfectly clear and as vivid as normal vision   clear and reasonably vivid   moderately clear and vivid   vague and dim   no image at all, you only “know” you are thinking of an object     * You enter the shop and go to the counter. The counter assistant serves you. Money changes hands.   perfectly clear and as vivid as normal vision   clear and reasonably vivid   moderately clear and vivid   vague and dim   no image at all, you only “know” you are thinking of an object     Task Two: Your Verbal Task       Mother’s day is fast approaching. Please assume that you are writing a message to your mom so that she can read it electronically (i.e., e-mail, facebook post, mobile message etc.). Now please write down the best greeting message that would be expressing your love to your mom. You may want to copy the message and actually send it to her on Mother's Day.       Task three: Your Consumption Mind       * Assume for the coming Mother’s day (May 10th, this Sunday), you'll give your mom a sterling silver necklace as a gift. The price range for sterling silver necklaces is between $15 and $85. Please indicate how much you are going to spend on a necklace as a Mother’s Day gift.     * How much love will you be able to express to your mom with the necklace you just chose in the previous question?   1 not at all   2   3   4   5   6   7 Very much     * Please indicate, roughly, how much you spent on purchasing gifts for your mom in total in 2014 (e.g., birthday gift, Mother’s day gift, Christmas gift etc.) :     * Please indicate, roughly, how much you spent on purchasing gifts for your dad in total in 2014 (e.g., birthday gift, Father’s day gift, Christmas gift etc.):     * Please indicate, roughly, how much you spent on the Mother’s day gift in 2014:     * Please indicate, roughly, how much you spent on the Father’s day gift in 2014:       Task Four: Relationship with Mother       * How close are you with your mother?   1 not at all   2   3   4   5   6   7 very much     * How important is your mother to you?   1 not at all   2   3   4   5   6   7 very much     * How often do you express your love to your mother?   1 not at all   2   3   4   5   6   7 very often     * How often does your mother express her love to you?   1 not at all   2   3   4   5   6   7 very often       Task Five: Relationship with Father       * How close are you with your father?   1 not at all   2   3   4   5   6   7 very much       * How important is your father to you?   1 not at all   2   3   4   5   6   7 very much       * How often do you express your love to your father?   1 not at all   2   3   4   5   6   7 very often       * How often does your father express her love to you?   1 not at all   2   3   4   5   6   7 very often       Task Six: Your Personal Information       * Your Gender:   male   female       * Your age     You are a:   high school student   undergraduate student   graduate student       * Your monthly discretionary income (the money an individual has left for spending after basic needs such as shelter, food, tuition and clothing are met):     * Your nationality     * Will you be buying a Mother’s day gift this year?   yes   no     * Will you be buying Mother's Day flowers to your mom this year?   Yes   No       That is the end of the survey. Please click "continue" to get your special code.