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  1. Surveys
  2. 2013
  3. January
  4. F
  5. Facebook advertising attitudes and behaviours
0%
Exit Survey
 
 
How many years have you been trading as an independent clothing company ?
 
0-1 years
 
1-2 years
 
2-3 years
 
3-5 years
 
5-10 years
 
 
 
What is your monthly budget for paid advertising?
 
£0.00 - None
 
£1 - £24
 
£26 - £50
 
£51 - £100
 
£101 - £250
 
£251 - £500
 
£501 - £1,000
 
£1,000+
 
 
 
What percentage of your overall advertising budget is spent online?
 
0% - None
 
1 - 25%
 
26 - 50%
 
51 - 75%
 
76 - 100%
 
 
 
What percentage of you overall advertising budget is spent on Facebook ?
 
0% - None
 
1 - 25%
 
26 - 50%
 
51 - 75%
 
76 - 100%
 
 
 
Why do you chose to Facebook advertise?
 
i believe it increases sales.
 
i believe it increases brand awareness.
 
i believe it creates customer loyalty.
 
it aids growth.
 
to gain page 'likes'
 
to lever 'fans' to the website.
 
to communicate promotions.
 
it is the only option financially available to me.because the competition does it.
 
Other
 
 
 
Which forms of Facebook advertising do you use ?
 
Facebook Ad's
 
Promoted posts
 
Sponsored stories
 
 
 
Which form of Facebook advertising do you believe gives best value for money?
 
Facebook Ad's
 
Sponsored Stories
 
Promoted posts.
 
 
 
Why do you chose not to Facebook advertise ?
 
i believe it does not work.
 
it does not give value for money.
 
i believe investment in alternative advertising gives a better return.
 
i can not afford to.
 
i personally dislike Facebook advertising.
 
Other (please specify)
 
Other
 
 
 
What changes to Facebook Ad's would influence you to use it more frequently ?
   
 
 
 
How do you see 'Social Media Advertising' as part of your brand's future ?