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2015
July
F
Facebook in promoting Brand loyalty.
Facebook in promoting Brand loyalty.
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Hello:
You are invited to participate in our survey "Assessment of the use of Facebook in promoting Brand loyalty". In this survey, approximately 250 people will be asked to complete a survey that asks questions about the use of Facebook in promoting brand loyalty of publishing firms. It will take approximately 3 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Dorothy Kambua Mumo at +255788228929 or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
I Agree
What is your gender?
Female
Male
Age
Below 18
18-29
30-44
45-59
60+
Which of the following best describes your current relationship status?
Married
Widowed
Divorced
Separated
In a domestic partnership or civil union
Single, but cohabiting with a significant other
Single, never married
How often do you conduct surveys?
Did not attend school
Graduated from primary school
Graduated from high school
Graduated from graduate school
Which Social Media do you typically use?
Twitter
Facebook
Linkedn
Other
How do you spend your time online?
Social Media sites
Reading blogs
Accessing emails
Other
How do you spend tour time on social media?
Keeping in touch with friends and family
Entertainment
Convenience
Information i.e as a marketing tool
Reading book reviews
Other
On a typical day, how many hours do you spend online?
0-2 hours
2-5 hours
5-9 hours
9-more hours
For the next few questions, imagine you are in a bookshop and you want to buy a book that is entertaining and easy to read. After having read the blurbs and the first page of some books, all of the books seemed to appeal equally. However, none of them had been heard of; neither reviews nor ads had been seen before.
Weekly
Monthly
Quarterly
Annually
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