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This questionnaire is for a research paper designed to assess consumer impulse buying[1] behavior at superstores. Your information will be kept confidential and the responses will be aggregated for analysis. The researcher appreciates your participation.

[1] Impulse purchase is defined as a spontaneous purchase – buying an item that a shopper hadn’t planned to buy when they began their shopping task.

 
 
General Information:

1. How often do you visit a Super store?
 
Once a week
 
More than once a week
 
Monthly
 
Occasionally
 
 
 
2. Today’s shopping duration:
 
Long (more than 3 hours)
 
Medium (1-3 hours)
 
Short (less than 1hour)
 
 
 
3. Do you carry a shopping list?
 
Always
 
Often
 
Sometimes
 
Rarely
 
Never
 
 
Customer Characteristics
4. I buy only what is on my shopping list
 
Agree
 
Agree
 
Uncertain
 
Disagree
 
Strongly Disagree
 
 
 
5. I tend to buy product if I really like it even though it was not planned.
 
Agree
 
Agree
 
Uncertain
 
Disagree
 
Strongly Disagree
 
 
 
6. After I make an impulse purchase, I regret.
 
Agree
 
Agree
 
Uncertain
 
Disagree
 
Strongly Disagree
 
 
 
7. Sometimes I shop to feel better.
 
Agree
 
Agree
 
Uncertain
 
Disagree
 
Strongly Disagree
 
 
 
8. I am less concerned with the price of the product.
 
Agree
 
Agree
 
Uncertain
 
Disagree
 
Strongly Disagree
 
 
 
9. I buy products if I can get free product.
 
Agree
 
Agree
 
Uncertain
 
Disagree
 
Strongly Disagree