This free survey is powered by QUESTIONPRO.COM
  1. Surveys
  2. 2009
  3. September
  4. F
  5. Fashion Bug
 
 
Enter answers as they appear on paper questionnaires.
 
 
 
Store:
 
Cherrywood Plaza
 
Bristol Commons
 
Cinnaminson Plaza
 
Buck’s Crossing
 
 
 
Date:
 
9/11/09
 
9/12/09
 
 
 
What was the primary reason you visited Fashion Bug today?
 
I came to shop for a special occasion
 
I had a specific, more casual clothing need in mind
 
I received/found a coupon and wanted to use it
 
I received an email/mailing and wanted to see/try on the clothing in person
 
I wanted to see what was on sale
 
I was in the area and stopped by on impulse
 
The window signs caught my eye
 
I came to make a return
 
A shopping companion wanted to visit Fashion Bug
 
Other
 
 
 
 
Do you believe store signage accurately describes the sizes and clothing categories that are available within the store?
 
Yes
 
No
 
 
 
How does the signage not accurately describe what is available within the store?
 
Gives impression there would be more items for smaller sizes
 
Gives impression there would be more items for larger sizes
 
Gives impression there would be more items for younger customers
 
Gives impression there would be more items for older customers
 
Seems repetitive/Sections overlap
 
Department names don’t make clear what to expect in each department (Junior, Miss(y), Plus, etc.)
 
Other
 

 
 
 
Did you purchase anything from Fashion Bug today?
 
Yes
 
No
 
 
 
Why did you not make a purchase at Fashion Bug today?
 
They do not carry my size
 
I found an item but my size was not in stock
 
I found an item but the fit was not exactly right
 
The collection was too contemporary for my taste/need
 
The collection was too traditional for my taste/need
 
The collection was too casual for my taste/need
 
The collection was too dressy for my taste/need
 
I did not like the colors available in my size
 
The items were too expensive for my budget
 
I was concerned about the quality/durability of the garments
 
I could get something better for the same price somewhere else
 
The store was too cluttered for me to find anything I liked
 
Store personnel were unavailable
 
The fitting rooms were in use/unavailable
 
The fitting rooms were dirty or poorly maintained
 
I had no intention of buying anything
 
Other
 

 
 
 
Not including today, have you ever visited a Fashion Bug store?
 
Yes
 
No
 
 
 
Not including today, how many times have you visited a Fashion Bug store in the past six months?
 
 
 
Have you made a purchase at Fashion Bug in the past six months?
 
Yes
 
No
 
 
 
Which of the following best describes why you usually visit Fashion Bug?
 
I come to shop for a special occasion
 
I come to shop for casual clothing need in mind
 
I receive/find a coupon and want to use it
 
I receive an email/mailing and want to see/try on the clothing in person
 
I want to see what was on sale
 
I am in the area and stop by on impulse
 
The window signs catch my eye
 
I come to make a return
 
A shopping companion wants to visit Fashion Bug
 
Other
 
 
 
 
Have you noticed any changes, positive or negative, at Fashion Bug stores in the last year?
 
Yes
 
No
 
 
 
What changes have you noticed?
 
There are more items in my size in stock
 
There are fewer items in my size in stock
 
They no longer carry my size
 
I like that they carry more larger sizes
 
I do not like that they no longer carry smaller sizes
 
The collection is more fashionable
 
The collection is more traditional
 
The collection is more casual
 
The collection is more dressy
 
There are more colors that I like in my size
 
There are fewer colors that I like in my size
 
There are more choices of what I like
 
The are fewer choices of what I like
 
The items are less expensive
 
The items are more expensive
 
The quality/durability of the garments has increased
 
The quality/durability of the garments has decreased
 
The store is more cluttered
 
The store is less cluttered
 
I like that all sizes for a particular style are now grouped together
 
I do not like that all sizes for a particular style are now grouped together
 
I like that the store is now organized by style categories (weekend casual, business casual, dress up, and active)
 
I do not like that the store is now organized by style categories (weekend casual, business casual, dress up, and active)
 
Store personnel is more available
 
Store personnel is less available
 
Other
 

 
 
 
Approximately what percentage of the time do you use a coupon when you make a purchase at Fashion Bug?
 
0% or almost never
 
1%-25%
 
26%-50%
 
51%-75%
 
76%-100%
 
Always
 
 
 
Do you have a Fashion Bug credit card?
 
Yes
 
No
 
 
 
On a 0-10 scale, where 10 is most likely, how likely would you be to recommend Fashion Bug to a friend or family member?
Not at all
likely
0

1

2

3

4 		Neutral

5

6

7

8

9
Extremely
likely
10
 
 
 
Would you mind sharing your general clothing size?
   
 
 
 
Size estimate:
 
0-4
 
6-10
 
12-16
 
18+
 
 
 
In what year were you born?
   
 
 
 
What is your current employment status?
 
Employed full-time
 
Employed part-time
 
Not employed
 
Full-time/part-time student
 
 
 
How many children under 18 live in your household?
 
0
 
1
 
2
 
3
 
More than 3
 
 
 
What is the highest education level you have completed?
 
Some high school
 
High school
 
Some college
 
College
 
Post-graduate degree
 
 
 
Into which ethnic group do you classify yourself?
 
Caucasian
 
African-American
 
Latino
 
Asian
 
Other
 
 
Survey Software Powered by QuestionPro Survey Software