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About Branding Image
 
 

know it very well familiar Neutral unfamiliar never heard
1.Are you familiar with Xin Hua branding before restructuring?
 
 

know it very well familiar Neutral unfamiliar never heard
2.Are you familiar with Xin Hua branding after restructuring?
 
 

Highly accept Accept Neutral Reject Don't care Other
3.Would you like Xin Hua to introduce the GE brand?
 
 

Highly accept Accept Neutral Reject Don't care Other
4.Would you like Xin Hua to introduce the GE management and technology?
 
 

5.Does the relationship with GE influence your evaluation of Xin Hua products? If so, how?
Yes No if yes, how  
 
 

6.Does the relationship with GE increase your confidence about the future of Xin Hua?
Yes No
 
 


About the Evaluation of Products and Services
 
 

Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied
7.Are you satisfied with the price quality of Xin Hua products before restructuring?
 
 

Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied
8.So far, are you satisfied with the price quality of Xin Hua products after restructuring?
 
 
9.How do you evaluate the respondency pace to customers of XH before restructuring?
Very Satisfied Satisfied Neutral Dissatisfied Very Dissatisfied Other
Commercial process
Project implementation
Services and spare parts
 
 
10.So far, how do you evaluate the respondency pace to customers of XH after restructuring?
Very Satisfied Satisfied Neutral Dissatisfied Very Dissatisfied Other
Commercial process
Project implementation
Services and spare parts
 
 
11.How do you evaluate the services quality of Xin Hua before restructuring?
Very Satisfied Satisfied Neutral Dissatisfied Very Dissatisfied Other
Commercial process
Project implementation
Services and spare parts
 
 
12.So far, how do you evaluate the services quality of Xin Hua after restructuring?
Very Satisfied Satisfied Neutral Dissatisfied Very Dissatisfied Other
Commercial process
Project implementation
Services and spare parts
 
 
 
 
   
 
 
 
 
   
 
 

very satisfied Satisfied Neutral Dissatisfied Very dissatisfied Other
15.How do you evaluate the cooperative relationship with Xin Hua before restructuring?
 
 

16.Have anything unpleasant happened during the past 60 days? If yes, what happened?
Yes No If yes, what happened?  
 
 

17.Have any improvement strongly impressed you during the past 60 days? If yes, please describe the situation.
Yes No If yes, please describe the situation
 
 


About the competitive
 
 
 
DCS suppliers:
   
DEH suppliers:
   
 
 

price quality technology services commercial
19.When you make a decision of products selecting, which factors will be your priority? Please list the following items in order of importance. (1 is top priority, 5 is lowest)
 
 
 
 
   
 
 


About Your Background
 
 
1.Your industry status:
 
Powergen Petrochemical R&D Subway Transportation Investor Other  
 
 
2.Your practice location:
 
 
North-East China
 
East China
 
South China
 
North China
 
North-West China
 
Other
 
 
 
3.Your position/function
 
 
Management
 
Engineering
 
Purchasing
 
Other
 
 
 


Thanks for Your Time!
 
 
 
Name:
   
Position:
   
Company:
   
Address:
   
Zip Code:
   
Phone Number:
   
Cell Phone Number:
   
Email:
   
 
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