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Hi:

I am a postgraduate student at the University of Sunderland. I am conducting a research study about the usability of websites that might be of interest to you. I would like to include you as a participant in this study. This is strictly a research study. Any information you provide shall be used for this purpose only now and in the future.




Thank you for your participation
 
 

Do you work for:
 
An advertising or public relations agency
 
A market research, strategic marketing or opinion company
 
A telemarketing firm
 
A software, hardware or multimedia company
 
E-commerce or Online retailer
 
Web development company
 
Other

 
 

Branching: Pick only age group 25-64


Age
Which of the following best describes your age?
 
 

b. How long have you been using the Internet, by yourself?
 
Less than 6 months
 
6 - 12 months
 
1 - 2 years
 
More than 2 years
 

c. How often do you use the Internet, not including email, by yourself, either at work or at home?
 
Less than one hour/week
 
1 - 2 hours/week
 
2 - 3 hours/week
 
More than 3 hours/week
 

d. On a scale of 1 to 5, with 1 being the least comfortable and 5 being the most comfortable, how comfortable and familiar are you using the Internet, including such things as links, site addresses, or search engines?
Least (1)
2 3 4 Most (5)
 
 

Branching: Discard Retired..


Employment
Do you know what the purpose of B&Q is?
 
Yes
 
No
 
 

Branching: High School Graduates and Above


Education
Have you used the B&Q website or shopped at a B&Q store before?
 
Yes
 
No
 
 

Family Status
Do you know what the purpose of Thomas Cook is?
 
Yes
 
No
 
 

Branching: End if involved in prior market research studies


Research Experience
Aside from political surveys, have you participated in any market research studies such as panel discussions, focus groups or surveys, in the last 12 months?
 
Yes
 
No
 
 
 
* Name
   
Phone
   
* Email Address
   
 
 


Thank You for completing the Questionnaire... Your honest responses are truly appreciated.


Please click on the Finish Survey button to complete this Survey.
 
Please contact [email protected] if you have any questions regarding this survey.
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