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* How many nights have you stayed at a hotel/motel in the past 12 months?
 
0
 
1-2
 
3-4
 
5-10
 
11-25
 
26+
 
 
 
* Please rank (1-5) the following hotel/motel segments in terms of frequency of use (#1 is the hotel type that you stayed at the most in the past year, #5 is the one you stayed at the least in the past year):
Economy (Econolodge, Days Inn, etc.)
Mid-Scale (Best Western, Ramada Inn, etc.)
Up-Scale (Embassy Suites, Marriott)
Luxury (Four Seasons, The Ritz)
Extended Stay (Staybridge Suites, Homewood Suites)
 
 
Thinking of the hotel/motel you usually stay in, how satisfied are you with its:
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
* Service
* Clean Rooms
* Special Amenities (e.g., pool, gym, etc.)
* Free Breakfast
* Overall
 
 
Again, thinking of the hotel/motel you usually stay at, how likely would you be to stay there again if you were travelling in the area?
Very Unlikely Unlikely Neutral Likely Very Likely
* Liklihood of returning
 
 
 
Please read the following concept:


Staying healthy is important, but it’s not always easy to do when travelling. Germs are everywhere – even in your hotel room. Sure, it looks clean. But is it really?

Introducing the first hotel room that really is as clean as it looks. That’s because before you check in, your room is thoroughly cleaned. Then, we take the extra step to sanitize it with new Healthy Spaces Sanitizing Fogger. The deep-penetrating, sanitizing fog kills 99.99% of germs wherever they hide – on the desk, tv remote, and even in the carpet. It’s EPA-approved and dries residue-free. So, your room really is as clean as it looks.
 
 
Overall, how much do you DISLIKE or LIKE this concept... (please select one number)
1 2 3 4 5 6 7 8 9 10
* 1=DISLIKE a lot, 10=LIKE a lot
 
 
Overall, how NEW AND DIFFERENT is this concept... (please select one number)
1 2 3 4 5 6 7 8 9 10
* 1=NOT at all New and Different, 10=EXTREMELY New and Different
 
 
Please think again of the hotel/motel you usually stay at. If this hotel provided the sanitizing service you read about above, how satisfied do you think you'd be with the hotel?
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
* Overall
 
 
Again, please think of the hotel/motel you usually stay at. If this hotel provided the sanitizing service you read about above, how likely would you be to return to this hotel in the future if you were travelling in the area?
Very Unlikely Unlikely Neutral Likely Very Likely
* Liklihood of Returning
 
 
 
* Imagine that you are in need of a hotel room and there are two hotels available. They are identical in every respect except one. One charges $100/night. The other charges $105/night and provides the room sanitizing service you read about earlier. Which hotel would you choose?
 
$100/night & NO room sanitizing
 
$105/night WITH room sanitizing
 
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