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2013
March
F
Food Processing Unit
Food Processing Unit
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Hi,
I am Rohini Lakhera, a student following the Post Graduate Diploma in Business Enterprise at the Southern Institute of Technology in Invercargill New Zealand.
I am in the process of completing my dissertation which studies the feasibility of starting a food processing unit.
At present, I am conducting research in order to collect information for my dissertation. I would greatly appreciate if you could provide me few minutes of your time and complete this survey.
The purpose of the survey is to get the maximum feedback and opinions which would help me to identify all the issues on the viability of the Food processing unit start-up which would comprise of one manufacturing unit and the direct marketing. It will also help me to bring more innovation to meet market demand.
This survey will take three minutes of your time which I appreciate.
Ethics
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Rohini Lakhera at +64220713320 or by email at the
[email protected]
.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
How often do you buy canned vegetables/fruits and processed food like Jam, Ketchup, Jelly ?
Weekly
Monthly
Quarterly
Annually
Other
Please rate the importance of the following factors in your selection of canned vegetables/fruits, jam, jelly and ketchup.
Very Important
Important
Neutral
Some What Important
Not At All Important
Quality
Variety
Price
Convenience of location
Brand Name
Overall
Which of the product do you use?
Select all that apply.
Canned Fruits
Canned Vegetable
Jam
Jelly
Ketchup
All Of The Above
How would you describe your brand loyalty towards your favourite brand?
Very Loyal
Loyal
Willing To Try New Product
You Will Feel Indifferent Toward Other Brand
What is your favourite product?
Canned Vegetables
Canned Fruits
Jam
Jelly
Ketchup
Other
How would you like to receive information about a new product/business?
E-Mail
Radio
Leaflets
Newspaper
Television
Other (Please Specify)
What kind of canned fruits and vegetables do you prefer?
Seasonal Fruits/ Vegetables
All Time Available Fruits/Vegetables
What kind of Jam, Jelly, Ketchup do you prefer?
Refined
Fruit/ Vegetable Pulp
What kind of packing do you prefer?
Steel Tin
Plastic Bottle
Glass Bottle
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