Food Product Development

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Kellogg's are developing a breakfast substitution range to meet the demand of a busy lifestyle. My product is a nutritious low fat and low sugar Kellogg's cereal bread.

What is your gender?

Male

Female

What is your age bracket?

What do you usually eat for breakfast?

Why would you eat a breakfast substitute?

running late

traveling

early start to the day

Other

How often would you eat a breakfast substitute?

Would you eat a nutritional low fat and low sugar cereal bread for breakfast?

Yes

No

In what quantity would you buy the product?

single serve

twin pack

pack of 5

Other

How much would you pay for a single serve?

$2-3

$3-4

$5

How much would you pay for a twin pack?

$4-5

$5-6

How much would you pay for a pack of 5?

$5-6

$6-7