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0%
 
 
 
   
 
 
Age :
 
18-25 26-35 36-45 above 45
 
 
Sex :
 
Male Female
 
 
Monthly household income:
 
<10,000 10,000 – 20,000 20,000 - 30,000 >30,000
 
 
Occupation of the chief wage earner:
 
 
Private sector employee
 
Govt. employee
 
Businessman
 
Self employed
 
Other
 
 
 
How many bikes do you own?
 
 
 
How many members of your family ride a bike?
 
 
 
On an average what distance do you travel in a day (in kms)?
 
 
 
Do you own a 150cc bike?
 
Yes No
 
 
 
 
   
 
 
 
1.
   
2.
   
3.
   
4.
   
5.
   
 
 
. How many Brands of 150cc bikes are available in India?
 
 
 
What price are you willing to offer for a 150cc bike?
 
45000 – 50000 50000 – 55000 55000 – 60000 > 60000
 
 
According to you how important are the following attributes in a 150cc bike, please indicate your preference by putting a cross mark (X ) in the appropriate box along rows.
Very Important Important Can’t Say Not Important Not Important at all
Colour Range
Design
Technology
Power(bhp)
Mileage
Pick up
Availability of Spares
Price
Company Reputation
Smooth Ride
Very Important Important Can’t Say Not Important Not Important at all
Cost of Maintenance
Braking System
Sturdiness
After Sales Service
Resale Value
Loan Availability
Environment Safety
 
 
Below are the names of some of the 150 cc bikes. Kindly rate the bikes on the following attributes mentioned on a scale of 5, giving 5 to the bike which scores the highest on that particular attribute and 1 to the bike scoring the lowest. The range of your ratings should be between 1 - 5.
Style/Looks Fuel Efficiency Value for money Trouble free Bike Sturdiness
Bajaj Pulsar
Hero Honda CBZ
Honda Unicorn
Kinetic Laser
Suzuki Fierro Fx
LML Graptor
 
 
Below is given 12 pairs of 150cc models. For each pair please indicate which one of the two models would you prefer. Put “ 1” if you prefer the model in the column over the model in the corresponding row, otherwise put “ 0”.
Bajaj Pulsar Hero Honda CBZ Honda Unicorn Kinetic Laser Suzuki Fierro Fx LML Graptor
Bajaj Pulsar
Hero Honda CBZ
Honda Unicorn
Kinetic Laser
Suzuki Fierro Fx
LML Graptor
 
 

Do you think that the various models of 150cc bikes, which are present in the Indian market today, satisfy all that you need from a 150cc bike?
Yes No
 
 
 
 
   
 
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