Generation X Electronic Device Usage

Which of the following electronic devices do you access most frequently for personal use?

Personal Desktop Computer

Laptop Computer

Tablet (i.e. Ipad, Galaxy)

E-Reader (Kindle, Nook)

Smartphone

Of the selected device, how often do you access daily?

1-2 times a day

3-5 times a day

6-8 times a day

10 + times a day

What is the most common reason you access this device?

E-mail (personal e-mails non-work related)

Social Media (FB, Twitter)

Reading

Business (Banking, paying bills, etc)

News & Information (Yahoo frontpage, ABC news, etc)

General Entertainment (Hulu, You tube, etc)

What brand is the device you access most frequently?

What was the biggest factor in your purchasing decision?

Brand reputation

Price

Highest level of technology available

Which electronic device do you access LEAST for personal use on a daily basis?

Do you feel that Electronic companies adequately attempt to connect with you as a consumer? Or that most marketing and advertising is directed at a younger generation (i.e Gen Y, Millennials)?

Yes, they market to my interests and needs

No, they are more interested in younger demographics

What type of research, if any, do you do before purchasing an electronic device such as a computer, tablet, smart phone, etc?

None

Internet (Consumer Report, etc)

Word of mouth (friends/family recommendations)

Sales rep (Best Buy, Retail Phone store, etc)

Other

Do you feel that a brand's reputation for customer service is more important than the level of technology that the device offers?

Yes, customer service is key to my purchasing decisions

No, I want my device to be the high-tech available. I don't care if the company is great at taking care of customer service issues.

What is your age?

34-44

44-54