| Marketing Research: Optimization of marketing research budgets and negotiation with agencies
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| Marketing Research: Selection of competent marketing research agencies
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| Marketing Research: Providing overall control of all syndicated researches and preparation of standardized reports with analysis
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| Marketing Research: Leading and control of all ad hoc researches- from brief, to analysis and insights
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| Marketing Research: Responsibility for analysis and insights content – qualitative and quantitative
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| Marketing Research: Proactive cooperation with marketing departments in SBU
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| LMS: Selecting BTL agencies and organizing BTL activities – for Retail and Horeca
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| LMS: Defining and providing BTL reports with KPI
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| LMS: Providing POS material (supplier selection, organizing the purchase and storage)
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| LMS: Proposing the development of POS material
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