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1. 
Please read the following description of a new service concept -- Birthday Party at School -- in order to complete the survey.



We know how busy you are working either at your job or at home (or both!), so when you realise it’s your child’s birthday and you have only a few days to plan the decoration, the food, clean your home for the guests…

Happy Kids Events came to provide this service!

To celebrate the birthday at the school is the most comfortable option to the parents, at the place where your child spends most of the day. His/her friends are already there, so no moving around the town needed. It can be done at the same date of the birthday; and it’s practical and economical:

Practical – you don’t need to go hunting for balloons, plates, napkins, cake, decorations, etc., we have everything organized for you! All you have to do is to contact us and choose a package, and we will do the rest! Additional benefits: no cleanup after the party mess at home! On weekends the kids’ parents have their schedule and it won’t be on their way, plus, your family will have the whole weekend to relax!

Economical – Also, the party would be only for the children and a few adults (teacher/principal or someone that takes care of your child everyday) – less costs!
 
 
2. Select the rating that best describe how you feel about Birthday Party at School.
Low
1

2

3

4
High
5
Quality
Price
Trustworthy Brand
Craftsmanship/Design
Value for Price Paid
 
 
 
3. How interested would you be in using the described service?
 
Not at all interested
 
Not very interested
 
Neutral
 
Somewhat interested
 
Extremely interested
 
Not sure
 
 
 
4. What features/attributes of this service are the most valuable to you?
   
 
 
 
5. What do you find least appealing about this service?
   
 
 
 
6. Overall, how interested are you in hiring this service?
 
Not at all interested
 
Not very interested
 
Neither interested nor uninterested
 
Somewhat interested
 
Extremely interested
 
 
 
7. Based on the description, what price would you expect to pay for the service? Please record one number, not a range.
   
 
 
 
8. If Custom-made Party Favors (Dora/Diego party bags, etc) were added to the basic concept, what is the amount you would expect to pay?
   
 
 
 
9. If you wanted to use the new service, which purchase method would you most prefer?
 
Calling and ordering by telephone
 
Using the Internet (Facebook, email)
 
Going to the company/place of business/office
 
Meeting at the school
 
Other
 
 
 
 
10. Custom-made kids' parties for rental might be used at different times or occasions. Please rank the following occasions by placing a 1 next to the occasion of greatest expected use, a 2 next to the occasions of next greatest expected use and so forth until all items are ranked.
Birthday at home
Baby Shower
Graduation
Church
 
 
11. 
Who do you expect will use the new service most?
 
Self
 
Family member
 
Co-worker
 
Business/Organization partner
 
Student
 
Other adult
 
Teen 13-18
 
Child 8-12
 
Child 2-7
 
Infants under 2 years
 
Other
 

 
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