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Dear Sir/Mdm, I am an undergraduate majoring in Architecture at the National University of Singapore (NUS). This survey is solely for my research purposes and your information will not be publicized. Your time and effort spent in completing the survey will help me greatly in understanding the community’s response to a retail mall in the heartland. Thank you.
 
 
 
What is your gender?
 
Male
 
Female
 
 
 
What category below includes your age?
 
Below 20
 
20 - 29
 
30 - 39
 
40 - 49
 
50 and above
 
 
 
Which of the following best describes your current occupation?
 
Housewife / Husband
 
Professional / Managerial
 
Retired
 
Student
 
Other
 
 
 
 
What is your average monthly income?
 
<$1000
 
$1000 - $3000
 
$3000 - $5000
 
$5000 <
 
I prefer not to disclose
 
 
 
Which ethnic group do you belong to?
 
Chinese
 
Malay
 
Indian
 
Eurasian
 
Other
 
 
 
 
Which area in Singapore do you live in?
 
 
 
How often do you go to Hougang Mall?
 
First Time
 
Once a few months
 
Monthly
 
Weekly
 
More than once a week
 
Everyday
 
 
 
Has the frequency of visits changed from the last 10 years?
 
Yes
 
No
 
If Yes / No, how did it change?
 
 
 
 
How do you usually travel to Hougang Mall?
 
MRT
 
Bus
 
Taxi
 
Wak
 
Drive
 
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