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Surveys
2014
September
H
Heucy Questionnaire
Heucy Questionnaire
Questionnaire for Heucy E-Commerce Site Launch
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Hello Friends!
You are invited to participate in our survey for the launch of the e-commerce site for HEUCY - a new womenswear brand featuring versatile, chic and thoughtful dresses and jumpsuits for the modern women. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
HEUCY Team
How often do you purchase clothes for yourself through an e-com site?
Never
Weekly
Monthly
Quarterly
Annually
Other
Do you prefer to purchase clothes online or in stores?
Online
In store
How important is Free Shipping in your decision to purchase online?
Crucial - would not purchase if I have to pay for shipping
Important
Neutral - depends on how much I want the product
Not Important
How much do you normally pay for a day dress?
$50 - $99
$100 - $149
$150 - $199
$200 - $249
$250 - $299
$300 - $399
Over $399
Other
How important is Free Returns in your decision to make a purchase online?
Crucial
Important
Neutral - Depends on how much I want the item
Not important
Which of the following incentives would drive you the most to make a clothing purchase for yourself?
Free Shipping/Free Returns
Discount Codes
Opportunity to buy a limited edition or one-of-a-kind product
How much would you expect to pay for this dress?
How important is sustainability to you in your clothing choices?
Crucial
Important
Neutral
Not Important
If a clothing label states "Made in America" are you more compelled to buy it?
Yes
Neutral
No
Other
Would you expect to pay more for clothing made in America?
Yes
No
Other
How important are the following factors in choosing a garment:
Crucial
Important
Neutral
Not Important
Look
Comfort
Fit
Price
Trend
Name an item of clothing in your closet that you reach for over and over again.
How would you rate the following sources of information in influencing you to make a clothing purchase?
Very Influential
Influential
Neutral
Not Influential
Recommendation from a friend/word of mouth
Blog/Facebook Postings
Features in Print Magazines
On-line Advertising
Mailers/Catalogs
What e-com sites do you normally use to shop for clothing for yourself?
How old are you?
16-25
26-35
36-45
46-55
Older than 55
What is your work status?
Student
Working
Self-Employed
Stay-at-Home Mother
Other
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