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  1. Surveys
  2. 2009
  3. November
  4. H
  5. Holiday Product -Boys
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Hello!


Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.


We would like to invite you to take a 15 minute survey and earn a coupon for 20% off your next purchase at The Children's Place



Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.



Please start with the survey now by clicking on the Continue button below.
 
 

* Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
Never
 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 
 
* Have you visited a Children's Place location or shopped on the website in the past year?
 
Yes
 
No
 
 
 
How about in the past 6 months?
 
Yes
 
No
 
 
 
Have you made a purchase at The Children's Place in the past 6 months?
 
Yes
 
No
 
 
 
Thank you for your time today. The following questions are about products you may find in a Children's Place store. Please rate the products as if you were shopping in each respective department. We would like your honest feedback on what you think about these products. Your opinions will help The Children's Place on perfecting what you the customer is looking for in our stores.

Please be as open and honest as possible.

Thank you!
 
 
Big Boys Graphic Thermal Tees

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Graphic" and 5 equals "I Love the Graphic".

1 - I hate the graphic 2 3 4 5 - I love the graphic
Thermal A
Thermal B
Thermal C
Thermal D
Thermal E
Thermal F
Thermal G
Thermal H
Thermal I
 
 

Why do you dislike the Graphic?

(Check all that apply)

 
 
 
 
 
Big Boys Graphic Thermal Tees

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Shirt Color" and 5 equals "I Love the Shirt Color".

1 - I hate the shirt color 2 3 4 5 - I love the shirt color
Thermal A
Thermal B
Thermal C
Thermal D
Thermal E
Thermal F
Thermal G
Thermal H
Thermal I
 
 
Big Boys Graphic Thermal Tees - $12.50

Please answer the following questions with these products above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
My children don't like to wear thermal tops
I could find these types of products at many other retailers
My child could wear these anywhere (ex. School, Playground, Holiday Dinner)
I could easily create outfits with these products
I would change the silhouette (body/cut)
I would add embellishments (ex. patches)
At the price, this product is an excellent value
These products remind me of The Children's Place
 
If you were in the market for boys tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase these products?
 
 
Do you have any other comments about this shirt?
   
 
 
Baby Boys Thermal Stripe Shirt

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Shirt Color" and 5 equals "I Love the Shirt Color".

1 - I hate the shirt color 2 3 4 5 - I love the shirt color
Thermal A
Thermal B
Thermal C
Thermal D
Thermal E
Thermal F
 
 
Baby Boys Thermal Stripe Shirt - $12.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
These products remind me of The Children's Place
I could easily create outfits with these products
I would change the silhouette (body/cut)
At the price, this product is an excellent value
I could find these types of products at many other retailers
I don't like the stripes on the shirts
I would add embellishments (ex. patches)
 
If you were in the market for boys tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this shirt?
   
 
 
Big Boys Bold Stripe Half-Zip Sweater - $19.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I wish it had a hood
I would add embellishments (ex. patches)
I prefer full-zip over half-zip
This product reminds me of The Children's Place
I don't like the stripes on the shirt
I could easily create outfits with this product
I would change the silhouette (body/cut)
At the price, this product is an excellent value
I could find this type of product at many other retailers
I love this product's color
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
 
If you were in the market for boys tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this sweater?
   
 
 
Big Boys Striped Half-Zip Sweater - $19.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I could easily create outfits with this product
I would add embellishments (ex. patches)
I could find this type of product at many other retailers
I love this product's color
I prefer full-zip over half-zip
I would change the silhouette (body/cut)
This product reminds me of The Children's Place
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I wish it had a hood
At the price, this product is an excellent value
I don't like the stripes on the shirt
 
If you were in the market for boys tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this sweater?
   
 
 

Now please compare the two products. Which product do you prefer...
Product A Product B
Style
Color
Pattern
Ability to match with other clothing
Overall
 
 
Why?
   
 
 
Big Boys Sweater Vest- $16.50

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Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I love this product's color
My child would only wear it during the holidays
I could easily create outfits with this product
I could find this type of product at many other retailers
This product reminds me of The Children's Place
I hate the pattern
I wouldn't dress my son in vests
At this price, it's an excellent value
I would change the silhouette (body/cut)
I would add more embellishments (ex. patches)
 
If you were in the market for boys vests...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this vest?
   
 
 
Baby Boys Fleece Pants

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Pants Color" and 5 equals "I Love the Pants Color".

1 - I hate the pants color 2 3 4 5 - I love the pants color
Fleece Pants A
Fleece Pants B
Fleece Pants C
Fleece Pants D
Fleece Pants E
 
 
Baby Boys Fleece Pants - 2 for $20 or $12.50 each


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I don't buy fleece pants for my children
These products are too plain
These products remind me of The Children's Place
At the price, this product is an excellent value
I could find these types of product at many other retailers
I would add more embellishments (ex. patches)
I would change the silhouette (body/cut)
I could easily create outfits with these products
I would change the leg opening
I love the elastic waist
 
If you were in the market for boys bottoms...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pants?
   
 
 
Big Boys Pull on Wind Pants

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Pants Color" and 5 equals "I Love the Pants Color".

1 - I hate the pants color 2 3 4 5 - I love the pants color
Wind Pants A
Wind Pants B
Wind Pants C
Wind Pants D
 
 
Big Boys Pull On Wind Pants - $16.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I would change the silhouette (body/cut)
I would change the leg opening
My child could wear these anywhere (ex. School, Playground, Holiday Dinner)
I would add more embellishments (ex. patches)
I would remove the patch
I love the elastic waist
These products remind me of The Children's Place
At the price, this product is an excellent value
I could easily create outfits with these products
I could find these types of products at many other retailers
 
If you were in the market for boys bottoms...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pants?
   
 
 
Big Boys Utility Cord Pants

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Pants Color" and 5 equals "I Love the Pants Color".

1 - I hate the pants color 2 3 4 5 - I love the pants color
Cord Pants A
Cord Pants B
Cord Pants C
Cord Pants D
Cord Pants E
 
 
Big Boys Utility Cord Pants - $19.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I would change the leg opening
I would add more embellishments (ex. patches)
I could find these types of products at many other retailers
My child could wear these anywhere (ex. School, Playground, Holiday Dinner)
I don't like corduroy pants
At the price, this product is an excellent value
I could easily create outfits with these product
I would change the silhouette (body/cut)
These products are too plain
Thes products remind me of The Children's Place
 
If you were in the market for boys bottoms...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pants?
   
 
 
Big Boys Pull On Cargo Pants

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Pants Color" and 5 equals "I Love the Pants Color".

1 - I hate the pants color 2 3 4 5 - I love the pants color
Pants A
Pants B
Pants C
Pants D
Pants E
 
 
Big Boys Pull On Cargo Pants - $16.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
These products are too plain
I would add more embellishments (ex. patches)
I could easily create outfits with these products
I could find these types of products at many other retailers
At the price, this product is an excellent value
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I love the elastic waist
I would change the silhouette (body/cut)
I would change the leg opening
These products remind me of The Children's Place
I love the side pockets
 
If you were in the market for boys bottoms...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pants?
   
 
 
Big Boys Cotton PJ's - $16.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I love this product's color
This product reminds me of The Children's Place
I would change the graphic on the top
I hate the pattern on the pants
I could find this type of product at many other retailers
At the price, this product is an excellent value
I would change the neck ringer color
I would change the silhouette (body/cut)
 
If you were in the market for boys sleepwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pjs?
   
 
 
Big Boys Cotton PJ's - $14.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
At the price, this product is an excellent value
I love the stripes
I would change the silhouette (body/cut)
This product reminds me of The Children's Place
I could find this type of product at many other retailers
I love this product's color
I would change the color of the rib-knit trim at neck, sleeve & leg
 
If you were in the market for boys sleepwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pjs?
   
 
 

Now please compare the two products. Which product do you prefer...
Product A Product B
Style
Color
Silhouette (Body/Cut)
Pattern
Ability to match with other clothing
Overall
 
 
Why?
   
 
 
Newborn Puffer Jacket - $29.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I would add embellishments (ex. patches)
I would change the silhouette (body/cut)
I love this product's color
It looks too puffy
I love the pattern
I could find this type of product at many other retailers
This product reminds me of The Children's Place
At the price, this product is an excellent value
 
If you were in the market for boys outerwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this jacket?
   
 
 
 
Only a few more questions...
 
 
Adult Fleece PJ's - $29.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I love this products color
I would purchase this for my child
I could find this type of product in a Wal*Mart
I don't like collars on sleepwear
I would never wear this as an adult
I love the pattern
This product reminds me of The Children's Place
I would add embellishments (ex. rhinestones, patches)
I prefer cotton pjs over fleece
At the price, this product is an excellent value
 
If you were in the market for sleepwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pjs?
   
 
 
Adult Fleece PJ's - $29.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I don't like "feet" on pj's
This product reminds me of The Children's Place
I would purchase this for my child
I would never wear this as an adult
I don't like collars on sleepwear
I could find this type of product in a Wal*Mart
At the price, this product is an excellent value
I prefer cotton pjs over fleece
I would add embellishments (ex. rhinestones, patches)
I love the pattern
I love this products color
 
If you were in the market for sleepwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pjs?
   
 
 

Now please compare the two products. Which product do you prefer for adults...
Product A Product B
Style
Silhouette (Body/Cut)
Ability to match with other clothing
Overall
 

Now please compare the two products. Which product do you prefer for children...
Product A Product B
Style
Silhouette (Body/Cut)
Ability to match with other clothing
Overall
 
 
Why?
   
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
How many children do you have?
   
 
 
 
What ages & genders are your children?

Please check all that apply

 
Newborn Girls (0-12 months)
 
Baby Girls (1-3 years old)
 
Big Girls (4-6 years old)
 
Tween Girls (7-10 years old)
 
Newborn Boys (0-12 months)
 
Baby Boys (1-3 years old)
 
Big Boys (4-6 years old)
 
Tween Boys (7-10 years old)
 
Other
 

 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
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