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  1. Surveys
  2. 2009
  3. November
  4. H
  5. Holiday Product -Girls
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Hello!


Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.


We would like to invite you to take a 15 minute survey and earn a coupon for 20% off your next purchase at The Children's Place



Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.



Please start with the survey now by clicking on the Continue button below.
 
 

* Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
Never
 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 
 
* Have you visited a Children's Place location or shopped on the website in the past year?
 
Yes
 
No
 
 
 
How about in the past 6 months?
 
Yes
 
No
 
 
 
Have you made a purchase at The Children's Place in the past 6 months?
 
Yes
 
No
 
 
 
Thank you for your time today. The following questions are about products you may find in a Children's Place store. Please rate the products as if you were shopping in each respective department. We would like your honest feedback on what you think about these products. Your opinions will help The Children's Place on perfecting what you the customer is looking for in our stores.

Please be as open and honest as possible.

Thank you!
 
 
Baby Girls Yoga Top - $9.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
At this price, it's an excellent value
It would be better without pockets
The product is too plain
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I could easily create outfits with this product
I love the ruffle
I would add embellishments (ex. rhinestones, patches)
I could find this type of product at many other retailers
This product reminds me of The Children's Place
I would change the silhouette (body/cut)
I love this product's color
 
 
Why do you dislike this color?
   
 
 
Please rate the following colors for the Baby Girl Yoga Top where 1 equals "I hate this color" & 5 equals "I love this color".

1 - I hate this color 2 3 4 5 - I love this color
Green
Red
White
Blue
Pink
 
 
If you were in the market for girls tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this shirt?
   
 
 
Baby Girl Yoga Top-$9.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I could easily create outfits with this product
At this price, it's an excellent value
I love the ruffle
I could find this type of product at many other retailers
This product reminds me of The Children's Place
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
It would be better without pockets
I love the patterns
I would change the silhouette (body/cut)
I would add embellishments (ex. rhinestones, patches)
I love this product's color
 
If you were in the market for girls tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this shirt?
   
 
 

Now please compare the two products. Which product do you prefer for...
Product A Product B
Style
Color
Silhouette (Body/Cut)
Pattern
Embellishment
Ability to match with other clothing
Overall
 
 
Why?
   
 
 
Big Girls Pretty Tee - $9.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
This product reminds me of The Children's Place
I could find this type of product at many other retailers
I would remove the rhinestones
At this price, it's an excellent value
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
The product is too plain
I love this product's color
I could easily create outfits with this product
I would add more embellishments (ex. rhinestones, patches)
I would change the silhouette (body/cut)
 
 
Why do you dislike this color?
   
 
 
Please rate the following colors for the Big Girls Pretty Tee where 1 equals "I hate this color" & 5 equals "I love this color".

1 - I hate this color 2 3 4 5 - I love this color
Blue
Grey
Red
White
Green
Pink
Black
 
 
If you were in the market for girls tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this shirt?
   
 
 
Big Girls Pretty Tee - $9.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
At this price, it's an excellent value
I would add more embellishments (ex. rhinestones, patches)
This product reminds me of The Children's Place
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I love this product's color
I could find this type of product at many other retailers
I would change the silhouette (body/cut)
I love the patterns
I would remove the rhinestones
I could easily create outfits with this product
 
 
Why do you dislike this color?
   
 
 
Please rate the following colors for the Big Girls Pretty Tee where 1 equals "I hate this color" & 5 equals "I love this color".

1 - I hate this color 2 3 4 5 - I love this color
Blue
Red
Green
White
Black
Grey
 
 
If you were in the market for girls tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this shirt?
   
 
 

Now please compare the two products. Which product do you prefer...
Product A Product B
Style
Color
Silhouette (Body/Cut)
Pattern
Embellishment
Ability to match with other clothing
Overall
 
 
Why?
   
 
 
Big Girls Plaid Dress- $24.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I love the plaid pattern
I love the ruffle in the skirt
I could find this type of product at many other retailers
This product reminds me of The Children's Place
I could easily create outfits with this product
My child would only wear it during the holidays
I love this product's color
I love the belt
I would change the silhouette (body/cut)
At this price, it's an excellent value
I wish the dress had sleeves
I would add more embellishments (ex. rhinestones, patches)
 
If you were in the market for girls dresses...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this dress?
   
 
 
Baby Girls Yoga Pants - $9.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I could find this type of product at many other retailers
At this price, it's an excellent value
I would change the silhouette (body/cut)
This product reminds me of The Children's Place
I love the elastic waist
I would add more embellishments (ex. rhinestones, patches)
The product is too plain
I love this product's color
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I wish there were ruffles around the leg opening
I could easily create outfits with this product
 
 
Why do you dislike this color?
   
 
 
Please rate the following colors for the Baby Girls Yoga Pant where 1 equals "I hate this color" & 5 equals "I love this color".

1 - I hate this color 2 3 4 5 - I love this color
Green
Red
Black
Blue
Pink
 
 
If you were in the market for girls bottoms...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pants?
   
 
 
Baby Girls Yoga Pants - $9.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I would add more embellishments (ex. rhinestones, patches)
At this price, it's an excellent value
I would change the silhouette (body/cut)
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I love the patterns
I wish there were ruffles around the leg opening
I love the elastic waist
I could easily create outfits with this product
I love this product's color
I could find this type of product at many other retailers
This product reminds me of The Children's Place
 
If you were in the market for girls bottoms...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pants?
   
 
 

Now please compare the two products. Which product do you prefer...
Product A Product B
Style
Color
Silhouette (Body/Cut)
Embellishment
Ability to match with other clothing
Overall
 
 
Why?
   
 
 
Baby Girl Dressy Dot Tee - $12.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I love the patterns
My child would only wear it during the holidays
I could easily create outfits with this product
I could find this type of product at many other retailers
I love this product's color
At this price, it's an excellent value
I would change the silhouette (body/cut)
I love the ruffle on the sleeves
I would make the collar a solid color
I would add more embellishments (ex. rhinestones, patches)
This product reminds me of The Children's Place
 
If you were in the market for girls tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this shirt?
   
 
 
Baby Girl Ruffle Skirt- $16.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I would add more embellishments (ex. rhinestones, patches)
At this price, it's an excellent value
I would change the silhouette (body/cut)
My child would only wear it during the holidays
I love the ruffle on the skirt
I wish the dots were all the same color
I could find this type of product at many other retailers
I love this product's color
I could easily create outfits with this product
I love the patterns
This product reminds me of The Children's Place
 
If you were in the market for girls skirts...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this skirt?
   
 
 
Big Girls Glitter Cord Pants - $19.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I could find this type of product at many other retailers
I could easily create outfits with this product
I would remove or tone down the glitter
I love this products color
I would change the silhouette (body/cut)
The product is too plain
At this price, it's an excellent value
This product reminds me of The Children's Place
I would add more embellishments (ex. rhinestones, patches)
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
 
If you were in the market for girls bottoms...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pants?
   
 
 
Big Girls Rugby Sweater - $16.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I could easily create outfits with this product
I would change the silhouette (body/cut)
This product reminds me of The Children's Place
I could find this type of product at many other retailers
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I would change the colors of the stripes
I would add embellishments (ex. rhinestones, patches)
At this price, it's an excellent value
I love this product's color
 
 
Why do you dislike this color?
   
 
 
Please rate the following colors for the Big Girls Rugby Sweater where 1 equals "I hate this color" & 5 equals "I love this color".

1 - I hate this color 2 3 4 5 - I love this color
Pink
White
Black
Purple
 
 
If you were in the market for girls tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this shirt?
   
 
 
Big Girls Comfy Cotton PJ's - $16.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I would change the graphic on the top
I hate the pattern on the pants
I could find this type of product at many other retailers
I would add embellishments (ex. rhinestones, patches)
At this price, it's an excellent value
I would change the silhouette (body/cut)
I love this product's color
This product reminds me of The Children's Place
I love the ruffle
 
 
Why do you dislike this color/pattern?
   
 
 
Please rate the following colors/patterns for the Big Girls Cotton PJ's where 1 equals "I hate this color/pattern" & 5 equals "I love this color/pattern".

1 - I hate this color/pattern 2 3 4 5 - I love this color/pattern
Frog
Monkey
Butterfly
Rainbow
 
 
If you were in the market for girls sleepwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pjs?
   
 
 
Big Girls Comfy Cotton PJ's - $14.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I would change the silhouette (body/cut)
I would change the color of the rib-knit trim at neck, sleeve & leg
I love this product's color
I could find this type of product at many other retailers
At this price, it's an excellent value
This product reminds me of The Children's Place
I love the stripes
 
If you were in the market for girls sleepwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pjs?
   
 
 

Now please compare the two products. Which product do you prefer...
Product A Product B
Style
Color
Silhouette (Body/Cut)
Pattern
Embellishment
Ability to match with other clothing
Overall
 
 
Why?
   
 
 
Baby Girls Ruffle Cord Pants - $12.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I could find this type of product at many other retailers
I could easily create outfits with this product
This product reminds me of The Children's Place
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I would add more embellishments (ex. rhinestones, patches)
I love the ruffle
I love this product's color
I would change the silhouette (body/cut)
The product is too plain
At this price, it's an excellent value
I don't like corduroy pants
 
 
Why do you dislike this color?
   
 
 
Please rate the following colors for the Baby Girls Ruffle Cord Pants where 1 equals "I hate this color" & 5 equals "I love this color".

1 - I hate this color 2 3 4 5 - I love this color
Green
Blue
Red
Purple
Grey
Beige
Pink
 
 
If you were in the market for girls bottoms...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pants?
   
 
 
Big Girls Velour Hoodie Outfit - Hoodie - $19.50 - Pants - $16.50 - Skirt - $14.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
At this price, it's an excellent value
I would change the silhouette (body/cut)
I love the heart
I could find this type of product at many other retailers
This product reminds me of The Children's Place
I don't like the bow on the waistbands
I would add more embellishments (ex. rhinestones, patches)
I like the pants better than the skirt
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I wish the word "Love" was not on the jacket sleeve
I love this outfit's color
 
 
Why do you dislike this color?
   
 
 
Please rate the following colors for the Big Girls Velour Hoodie where 1 equals "I hate this color" & 5 equals "I love this color".

1 - I hate this color 2 3 4 5 - I love this color
Blue
Pink
Grey
White
Black
 
 
If you were in the market for girls clothes...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase the top?
How about the pants?
How about the skirt?
 
 
Do you have any other comments about this outfit?
   
 
 
Newborn Puffer Jacket - $29.50

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Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
It looks too puffy
This product reminds me of The Children's Place
I love the buttons
I love the pattern
At this price, it's an excellent value
I love this product's color
I would change the silhouette (body/cut)
I would add embellishments (ex. rhinestones, patches)
I could find this type of product at many other retailers
 
If you were in the market for girls outerwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this jacket?
   
 
 
Girls 3-in-1 Jacket - $59.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I love the detachable hood
I would add embellishments (ex. rhinestones, patches)
I love the pattern
At this price, it's an excellent value
I love this product's color
I could find this type of product at many other retailers
I would change the silhouette (body/cut)
This product reminds me of The Children's Place
 
If you were in the market for girls outerwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this jacket?
   
 
 
 
Only a few more questions...
 
 
Adult Fleece PJ's - $29.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I prefer cotton pjs over fleece
I would never wear this as an adult
At this price, it's an excellent value
This product reminds me of The Children's Place
I could find this type of product at many other retailers
I don't like collars on sleepwear
I would purchase this for my child
I love this product's color
I love the pattern
 
If you were in the market for sleepwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pjs?
   
 
 
Adult Fleece Sleeper - $29.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
This product reminds me of The Children's Place
At this price, it's an excellent value
I prefer cotton pjs over fleece
I would purchase this for my child
I love this product's color
I could find this type of product at many other retailers
I love the pattern
I would never wear this as an adult
I don't like "feet" on pj's
 
If you were in the market for sleepwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pjs?
   
 
 

Now please compare the two products. Which product do you prefer for adults...
Product A Product B
Style
Silhouette (Body/Cut)
Ability to match with other clothing
Overall
 

Now please compare the two products. Which product do you prefer for children...
Product A Product B
Style
Silhouette (Body/Cut)
Ability to match with other clothing
Overall
 
 
Why?
   
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
How many children do you have?
   
 
 
 
What ages & genders are your children?

Please check all that apply

 
Newborn Girls (0-12 months)
 
Baby Girls (1-3 years old)
 
Big Girls (4-6 years old)
 
Tween Girls (7-10 years old)
 
Newborn Boys (0-12 months)
 
Baby Boys (1-3 years old)
 
Big Boys (4-6 years old)
 
Tween Boys (7-10 years old)
 
Other
 

 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
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