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Hello:
You are invited to participate in our survey [on horsemeat burgers]. In this survey, approximately [500] people will be asked to complete a survey that asks questions about [our product]. It will take approximately [3] minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [john smith] at [12345].
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
 
* gender
 
 
 
Age
 
16-25
 
26-35
 
36-50
 
>50
 
 
 
Status of employment
 
student
 
employed
 
un-emplyed
 
retired
 
 
 
vegatarian or meat-eater
 
yes
 
no
 
 
 
where would you usually purcase horsemeat burger?
 
supermarket
 
local butcher
 
 
 
if supermarket which one?
 
centra
 
lidl
 
aldi
 
supervalue
 
tesco
 
 
 
do the burgers need to have an orgainc background/
5-very important
1-doesn't matter
 
 
 
is the presence of salt in the burgers important?
 
yes
 
no
 
 
 
do you reguarly purchase our horsemeat burgers?
 
yes
 
no